The industry expects a record number of bets to be placed during the 2022 Fifa World Cup.
The 2018 tournament saw high betting levels and is widely considered to be the most bet-on sports event in history. For many sports betting operators, 2022’s controversial tournament will be the most significant betting event of the year.
Looking across the industry, Flutter has predicted that its UK and Ireland brands will see £300m staked during the World Cup.
In particular, Flutter noted that its FanDuel and Sportbet brands may see greater engagement due to both the USA and Australia qualifying for the competition.
Flutter cited a study from Fifa, conducted in conjunction with Sportradar, which estimated that $136bn was staked globally on various teams during the 2018 event. Whether betting levels will surpass the previous record will depend on many factors, not least which teams are able to proceed the furthest.
Elsewhere, Ladbrokes, Coral and Bwin agreed with Sportingbet brand operator ..