Daily Archives: November 21, 2022

Industry gears up for record betting volumes as World Cup begins

The industry expects a record number of bets to be placed during the 2022 Fifa World Cup.

The 2018 tournament saw high betting levels and is widely considered to be the most bet-on sports event in history. For many sports betting operators, 2022’s controversial tournament will be the most significant betting event of the year.

Looking across the industry, Flutter has predicted that its UK and Ireland brands will see £300m staked during the World Cup.

In particular, Flutter noted that its FanDuel and Sportbet brands may see greater engagement due to both the USA and Australia qualifying for the competition.

Flutter cited a study from Fifa, conducted in conjunction with Sportradar, which estimated that $136bn was staked globally on various teams during the 2018 event. Whether betting levels will surpass the previous record will depend on many factors, not least which teams are able to proceed the furthest.

Elsewhere, Ladbrokes, Coral and Bwin agreed with Sportingbet brand operator ..

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Oregon posts record sports betting revenue and handle in October

Sports betting revenue and handle in October reached new monthly highs during October, according to the latest figures published by the Oregon Lottery.

Player spending in October amounted to $55.6m (£47.1m/€54.3m), which was 29.6% higher than the existing record of $42.9m set in April this year.

The figure was also 47.9% ahead of $37.6m in October last year and 41.5% up from $39.3m in September this year.

Read the full story on iGB North America

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Mississippi sports betting handle reaches $56.2m in October

Consumers in Mississippi wagered $56.2m (£47.6m/€54.8m) on sports during October, a 32.7% drop on last year but an improvement on the amount bet in September this year.

The monthly handle was some way behind the $83.5m bet during October 2021, but 30.4% higher than $43.1m in September 2022.

Lower spending year-on-year also meant revenue fell 15.4% from $9.1m last year to $7.7m, while this figure was also 12.5% lower than $8.8m in September this year.

Read the full story on iGB North America

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BetMakers pens distribution deal with Racing Victoria’s media business

Betting technology and data business BetMakers has entered into a digital distribution agreement with Racing Victoria’s media business, the Victorian Thoroughbred Racing IMB (VTRIMB).

As part of the deal, BetMakers will embed a feed featuring Victoria horse races into its digital platform. This will then be distributed to betting companies across Australia via Betmakers’ streaming services .

“BetMakers is delighted to reach agreement with VTRIMB as a distribution partner for Racing.com’s live horse racing vision,” said BetMakers CEO Todd Buckingham. “Making this top-quality content available to more consumers will drive increased interest and wagering in Victorian horse racing.

“The content will also continue to bridge the product gap for BetMakers’ platform customers and is the first of many exciting updates we will roll out in this space.”

The agreement means BetMakers will provide content to up to 25 new distribution partners in the Australian online betting market.


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