Betting News

GB gross gambling yield recovers to almost £10bn in 2021/22

Great Britain’s gross gambling yield (GGY), excluding lotteries, increased 16.5% to £9.93bn ($12.0bn/€11.53bn)
from April 2021 to March 2022.

The figures were supplied through industry research from the Gambling Commission.

While this is a significant rise, the total is 0.8% below the 2019/20 numbers, which mostly occurred pre-pandemic. Despite the increase in the headline numbers since this, the Commission reports that the number of bettors in the sector have fallen.

“Since Covid-19 restrictions were lifted in 2021 and products and opportunities to gamble are available to consumers again, the overall percentage of the adult population who gamble remains lower than it was pre Covid-19 (28%),” said the Commission.

This can be explained by gaming spend increasing to a proportionally larger extent than the number of consumers. However, as the Commission outlines, there are strong signs of increased participation in gambling activities from younger demographics.

“There are signs of ..

Waterhouse VC: Crunch time in the US

In his latest column, which goes live first on iGB, Tom Waterhouse of Waterhouse VC scrutinises the gambling stock performance in the US, and the variable of customer acquisition costs.

As discussed in our June newsletter, investors in US online wagering operators are growing impatient with the losses recorded for the sake of gaining market share.

One reason we focus primarily on suppliers over operators is because operators rely heavily on their customer acquisition cost (CAC).

In mature, highly taxed, regulated markets, a handful of operators earn the majority of profits because they have the lowest CAC and the best operational efficiencies.

ONE-Year Performance of Operators with Exposure to US Online Wagering.

Sportsbet take 2

Flutter’s third quarter results demonstrated FanDuel’s (Flutter’s US brand) clear market leadership. It has a 42% gross gaming revenue (GGR) market share in mobile sports betting and 18% market share in igaming.

As shown above, Flutter is the only opera..

Novibet completes online launch in Mexico

Online gambling operator Novibet has announced the launch of its sports betting and igaming offering in the Mexican market.

Novibet will run in the country via a partnership with Big Bola Casinos, a major land-based operator in Mexico.

Players in Mexico will be able to place bets on a wide range of sports and events, including the ongoing 2022 Fifa World Cup, in which the Mexican men’s national team is competing. Users can also access a selection of igaming services.

Novibet said the Mexico launch marks the first step in its wider expansion plans within both the Latin American and North American markets.

The operator in August also set out plans to launch in New Jersey in the US, while it has applied for a licence in the Canadian province of Ontario.

“November is a key month for us as we strategically planned the launch of Novibet in Mexico to coincide with the much-anticipated World Cup tournament,” Novibet chief marketing officer for international markets, Christoforos Bozatzid..

Elys secures conditional sports betting approval in Ohio

Gaming technology provider Elys Game Technology has secured conditional approval for a sports betting proprietor licence in Ohio.

Issued by the Ohio Casino Control Commission (OCCC), the Type C sports gaming proprietor licensure will enable Elys to roll out its sports betting technology in the state.

Ahead of this launch, Elys has entered an agreement to purchase 100 point-of-sale terminals and 100 self-service betting terminals for installation at host locations throughout Ohio.

Read the full story on iGB North America

New Hampshire sports handle reaches 10-month high in October

Players in New Hampshire bet $91.3m (£75.3m/€87.8m) on sports during October, a 7.0% drop from last year but the highest monthly total since January 2022.

Spending was down from $98.2m in October 2021 but 16.8% ahead of the $78.2m wagered by consumers in September this year.

Of the $91.3m spent in October, $68.2m was bet online with the remaining $23.1m at retail sportsbooks.

Read the full story on iGB North America

New Lottery.com subsidiary pens partnership with Data Sports Group

Sports.com, a newly established subsidiary of Lottery.com, has entered into a partnership with sports content provider Data Sports Group.

Under the multi-year agreement, Sports.com will be able to provide sports content from Data Sports Group to digital publishers around the world.

The partnership will mean Sports.com can offer content from major sports events such as the National Football League, National Basketball Association, Major League Baseball, National Hockey League, PGA golf, the Olympic Games and a range of esports contests.

Coverage will include in-game scoring, results, league standings and tables, schedules and team rosters and more. Sports data content will be available for both web and mobile and be available in multiple languages.

“We have a long history and strong expertise in providing lottery results to publishers and content aggregators around the world and look forward to building on this capability as we work on our offering of a ROI-focused sports data solu..

Lahcene Merzoug on PressEnter’s management buyout

Fresh from announcing a management buyout, PressEnter CEO Lahcene Merzoug talks to iGB about the new leadership's strategy and future plans.

So, the cat is out the bag; PressEnter Group will be under new (or should we say old?) management.

There are many questions that remain: Will the new chairman stay the course or head to uncharted waters? What form will the shape of the business’ future growth take? And what’s the plan with the company’s brands?

The business formerly known as Betpoint has reinvented itself before, though only the new owners know what the plan is now. Current CEO and future executive chair Lahcene Merzoug explains in his own words.

What was the rationale behind the management buyout, and what important factors led the executive team to decide to go down this route?

The management team has grown the business into what it is today, so we could clearly see the potential in the company and its operations. When the opportunity to buy PressEnter Group arose, ..

Maryland’s regulated sports betting market officially opens

Maryland’s online sports betting market is officially live, with seven operators now active in the state as of today (23 November).

Barstool, BetRivers, BetMGM, Caesars, DraftKings, FanDuel and PointsBet can now accept wagers in the state.

Caesars and DraftKings launched before the regulated market officially opened, in preparation for the imminent commencement.

Read the full story on iGB North America

Genius and the NFL score streaming deal with three Canadian sportsbooks

Genius Sports and the National Football League (NFL) have entered into a Canadian video streaming licensing agreement with three sportsbook operators – Bet365, Canada-facing Bet99 and esports-focused Rivalry.

Bet365, Bet99 and Rivalry will be permitted to provide their customers with video streams of all regular and post-season NFL matches through Genius’ Watch & Bet solution.

Genius became the exclusive distributor of NFL data and live video feeds in April 2021. In return, Genius issued 22.5m warrants to the NFL.

Genius said that it will use machine learning-powered live streaming technologies to facilitate video streaming and bet tracking for players in Canada.

Read the full story on iGB North America

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