FairPlay Sports Media (FPSM) has announced the acquisition of deep-learning neural network Quarter4 (Q4), hoping to “unleash” the full potential of its proprietary data and technology platform.
FPSM underwent a rebrand from Oddschecker Media Group last week and has now announced its first purchase. The price of the deal for the Toronto-based Q4 remains undisclosed.
Q4, founded in 2019, specialises in predicting sports outcomes, as well as providing unique data and content opportunities.
FPSM says the move aligns with the company’s objective to “transform BetTech”, benefitting consumers, publishers and operators worldwide.
FPSM brands will leverage Q4’s prediction technology in combination with the group’s price movement data across “millions of sports events”.
Stuart Simms, FPSM’s group chief executive, declared: “The acquisition of Quarter4 is a significant milestone for our group, giving our various brands the ability to unleash our already market-leading data and tech platform ..