Tag: Online casino

Luckbox owner to acquire Asia-facing B2B platform

Luckbox owner Real Luck Group has signed a letter of intent to acquire an unnamed igaming platform targeting the Asia-Pacific region.

Real Luck Group will acquire 100% of the shares in the Asia-facing business, which it says will give it access to more than 6,000 games from 50 game providers.

Real Luck Group chief executive Thomas Rosander said that the business had long aimed to add a B2B element to its portfolio, but that through this deal it is set to accomplish this sooner than it had expected.

“Adding B2B to our proprietary platform has always been a significant part of the Luckbox strategy, and this important acquisition means we will complete this objective almost a year in advance of our projections,” he said. “It also extends our opportunities into APAC, a significant region that we currently do not have a presence in and perhaps the largest esports market globally.

Real Luck Group CEO Thomas Rosander

“This transaction ultimately builds our business’ upside by providing ..

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Does brand awareness really impact customer loyalty?

As operators search for customer loyalty, brand awareness is front-of-mind. But does it really impact loyalty and is it enough for long-term success?

Welcome to episode three of our five-part consumer insight series designed to outline and analyse the customer acquisition, retention and development opportunities for the leading operators in North America.

In episode one, we explored the common challenges faced by bettors when attempting to register, fund and bet with their preferred apps, highlighting the correlation between seamless user journeys and brand loyalty.

In last week’s episode, we dove deeper into the day-to-day frustrations faced by consumers and the opportunities for operators to develop improved customer experiences that can impact both loyalty and market share.

In this week’s episode, using our proprietary insights, we will analyse the best-performing operators in terms of brand awareness, app preferences and customer loyalty – all through the lens of the consumer. ..

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Kahnawàke council launches legal challenge against Ontario igaming laws

The Mohawk Council of Kahnawàke (MCK) has launched a constitutional challenge against iGaming Ontario and the attorney-general of Ontario, arguing that the province’s regulation of gambling is unconstitutional.

The Council – which runs its own gambling licensing regime – said that the Ontario regime did not meet the requirements for gambling outlined in Canada’s constitution.

As a result, it has filed a motion in the Ontario Superior Court of Justice to challenge the legality of Ontario’s igaming framework, which it said was “illegal and unconstitutional”.

Ontario igaming legal status

Commercial betting and gaming are legal in Canada only if it is “conducted and managed” by a provincial government. While in most provinces that offer online gambling, the government runs a monopoly, Ontario instead launched a licensed regime this year, with more than 30 different licensed operators so far.

While a specific definition of conducting and managing is not provided, the Mohawk Council of ..

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Dutch operators under tax investigation for pre-2021 activities

The Dutch government has published a memo revealing that – as of last year – eight operators were under tax investigation for their activities in the country before it regulated online gambling, with authorities planning to look into seven more.

The memo was dated 28 October 2021 – four weeks after the Dutch online gambling market launched. The memo was written by the Corporate Service for Professional Technology (CD VT) within the Tax and Customs Administration and was sent to “Dutch online gambling companies”.

It was revealed last week following a freedom of information request.

The memo said that – prior to the launch of regulated online gambling – a number of operators made money from the Netherlands that should have been subject to tax, but that these taxes were not paid.

These companies, it said, were in practice based in the Netherlands but on paper were listed as being from other countries in order to escape taxes.

In particular, the companies with unpaid tax bills were t..

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GB gross gambling yield recovers to almost £10bn in 2021-22

Great Britain’s gross gambling yield (GGY), excluding lotteries, increased 16.5% to £9.93bn ($12.0bn/€11.53bn)
from April 2021 to March 2022.

The figures were supplied through industry research from the Gambling Commission.

While this is a significant rise, the total is 0.8% below the 2019-20 numbers, which mostly occurred pre-pandemic. Despite the increase in the headline numbers since this, the Commission reports that the number of bettors in the sector have fallen.

“Since Covid-19 restrictions were lifted in 2021 and products and opportunities to gamble are available to consumers again, the overall percentage of the adult population who gamble remains lower than it was pre-Covid (28%),” said the Commission.

This can be explained by gaming spend increasing to a proportionally larger extent than the number of consumers. However, as the Commission outlines, there are strong signs of increased participation in gambling activities from younger demographics.

“There are signs of a r..

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Novibet completes online launch in Mexico

Online gambling operator Novibet has announced the launch of its sports betting and igaming offering in the Mexican market.

Novibet will run in the country via a partnership with Big Bola Casinos, a major land-based operator in Mexico.

Players in Mexico will be able to place bets on a wide range of sports and events, including the ongoing 2022 Fifa World Cup, in which the Mexican men’s national team is competing. Users can also access a selection of igaming services.

Novibet said the Mexico launch marks the first step in its wider expansion plans within both the Latin American and North American markets.

The operator in August also set out plans to launch in New Jersey in the US, while it has applied for a licence in the Canadian province of Ontario.

“November is a key month for us as we strategically planned the launch of Novibet in Mexico to coincide with the much-anticipated World Cup tournament,” Novibet chief marketing officer for international markets, Christoforos Bozatzid..

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Lahcene Merzoug on PressEnter’s management buyout

Fresh from announcing a management buyout, PressEnter CEO Lahcene Merzoug talks to iGB about the new leadership's strategy and future plans.

So, the cat is out the bag; PressEnter Group will be under new (or should we say old?) management.

There are many questions that remain: Will the new chairman stay the course or head to uncharted waters? What form will the shape of the business’ future growth take? And what’s the plan with the company’s brands?

The business formerly known as Betpoint has reinvented itself before, though only the new owners know what the plan is now. Current CEO and future executive chair Lahcene Merzoug explains in his own words.

What was the rationale behind the management buyout, and what important factors led the executive team to decide to go down this route?

The management team has grown the business into what it is today, so we could clearly see the potential in the company and its operations. When the opportunity to buy PressEnter Group arose, ..

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Betsson’s TonyBet secures online gambling licence in the Netherlands

TonyBet has become the 24th online gaming operator to secure an internet gambling licence from Dutch regulator de Kansspelautoriteit.

The licence will enable TonyBet to offer online casino games, sports betting and horse racing wagering to players across the Netherlands.

TonyBet is yet to confirm the domain name under which it will operate in the country, but it was confirmed that the licence will run for a period of five years, from 15 November this year to 14 November 2027.

Licences in the country are awarded under the Netherlands’ remote gambling act (KOA), which came into force on 1 April 2021. Last month, One Casino Limited also secured a licence from de Kansspelautoriteit to operate in the country.

TonyBet is based in Riga in Latvia and is already live in a number of other countries such as Canada, Spain, Estonia and Malta.

Last month, TonyBet also extended its offering into its native Latvia after securing approval from regulators in the country.

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TonyBet secures online gambling licence in the Netherlands

TonyBet has become the 24th online gaming operator to secure an internet gambling licence from Dutch regulator de Kansspelautoriteit.

The licence will enable TonyBet to offer online casino games, sports betting and horse racing wagering to players across the Netherlands.

TonyBet is yet to confirm the domain name under which it will operate in the country, but it was confirmed that the licence will run for a period of five years, from 15 November this year to 14 November 2027.

Licences in the country are awarded under the Netherlands’ remote gambling act (KOA), which came into force on 1 April 2021. Last month, One Casino Limited also secured a licence from de Kansspelautoriteit to operate in the country.

TonyBet is based in Riga in Latvia and is already live in a number of other countries such as Canada, Spain, Estonia and Malta.

Last month, TonyBet also extended its offering into its native Latvia after securing approval from regulators in the country.

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PressEnter announces management buyout

The senior team at PressEnter Group, the igaming operator formerly known as BetPoint, is to take charge of the business through a management buyout.

Terms for the buyout have been agreed with PressEnter’s existing investors.

Chief executive Lahcene Merzoug and a team of senior executives will then take control, with Merzoug named the operator’s executive chairman once the deal completes.

Management said PressEnter, who operate online casino brands such as 21.com, JustSpin, NeonVegas Casino, NitroCasino, UltraCasino and RapidCasino, in addition to the XLBet sportsbook, offers “significant growth potential”.

New chapter for PressEnter

“The management team sees this as a new chapter for the business and will be reviewing existing strategies and processes to maximise new opportunities, grow the business and focus on the company’s core strengths,” PressEnter said.

Lahcene Merzoug will become executive chair of PressEnter following the buyout

“The management team has worked hard fo..

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The view from Latvia

More than two years on from the country shutting down all legal gambling for two months, what is the current state of the Latvian market? iGB talks to TonyBet Latvia and Estonia country manager Valters Rozmanis to find out more.

It’s one of those thought experiments that naturally comes up from time to time in this industry – what would happen if a country just abolished gambling overnight?

How would consumers adjust? Would they abstain entirely or move in droves to the unregulated black market, outside the remit of both the taxman and a socially responsible regulator?

Latvia provides something of a natural experiment in this regard. In April 2020, as the first wave of Covid-19 lockdown measures were announced, fearing for the wellbeing of their citizens, the 40th government of Latvia announced a complete ban on all forms of online and land-based gambling.

The shutdown, which ran from 6 April to 9 June, pitted a modern, digital-savvy European country against the mawing forces of th..

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Michigan reports record igaming revenue in October

Online gaming revenue in Michigan reached a record $141.0m in October, while the state also reported a 34.7% year-on-year increase in total internet gambling revenue.

Overall online commercial and tribal revenue for the month amounted to $190.2m (£159.9m/€183.7m), up from $134.0m in the same month in 2021 and also 7.7% higher than $176.5m in September this year, according to the Michigan Gaming Control Board (MGCB).

Of this total, $141.0m came from online gaming gross receipts, a 25.0% rise from $109.7m and a new record, surpassing the previous monthly high of $132.4m set in April this year.

Internet sports betting gross receipts also increased 67.8% year-on-year to $49.2m, while the state’s handle climbed 3.6% from $463.3m to $480.8m.

Combined total adjusted gross receipts, which also account for promotional spending, were $158.5m, including $126.7m from igaming activity and $31.8m from sports betting.

Operators paid $28.2m in taxes and payments to the state of Michigan during Oc..

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