Tag: Sportsbook

BetMGM ups the ante for the 2023-24 NFL season

One week on, the 2023-24 National Football League (NFL) season is in the books and Matt Prevost, BetMGM's chief revenue officer says BetMGM is looking to make it a big year.

During the off season, BetMGM made numerous changes to its sports betting experience, fuelled by the popularity of the NFL and a general aim to consistently improve its offering.

“The BetMGM app is taking a giant leap forward this season with new capabilities and streamlined user experience,” says Prevost. “One new feature is Same Game Parlay+.

“We have seen incredible activity and demand from our customers in same game parlays. So the ability to add new functionality to this popular feature and now offer the ability to combine several same game parlays for exponentially higher odds is something we expect fans to really take advantage of this season.”

BetMGM’s Survivor Pool

BetMGM is also bringing local flair to its sportsbook in legal markets. The sportsbook is offering “exclusive odds boosts for our tea..

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Turnover is vanity, profit is sanity

The NFL is a difficult sport for oddsmakers and sportsbooks to navigate. But along with its headaches and complexities comes the promise of high rewards for operators, writes Simon Trim, launch consultant to 10star.

The weekend that follows the first Monday in September is always a red-letter event for US sportsbooks, as the NFL season makes its annual return.

The NFL season consists of 272 games, as opposed to the 2,430 that comprise the regular Major League Baseball season. But the impact on turnover, and potentially profit, that the NFL has in comparison is vast.

The NFL isn’t just America’s game either. It is a high-tariff sport throughout the global sports betting landscape. For UK sportsbooks, the NFL games held in London across three consecutive weekends in October are huge business drivers.


While the NFL is undoubtedly the main event in terms of generating turnover and revenue, the number of US sportsbooks that have translated this ..

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Net profit up 56.4% at STS in H1

Net profit at Polish sports betting operator STS Holding grew 56.4% to PLN97m (£18.1m/€21.1m/$22.6m) in the first half of 2023, a period in which it agreed to be acquired by Entain CEE for £750.0m.

Adjusted earnings before interest, tax, depreciation and amortisation (EBITDA) for the half-year rose by 34.1% to PLN157m.

The news that Entain CEE – Entain’s Central and Eastern Europe (CEE) venture – would acquire Poland’s leading sportsbook operator came in June, after Mateusz Juroszek, chief executive of STS, and his father Zbigniew, entered into an agreement to accept Entain CEE’s acquisition offer.

Entain CEE paid PLN24.80 per STS share. This put the business at an equity value of £750m and an enterprise value of an estimated £690m. The deal closed on 24 August, after STS shareholders – holding 155,591,656 in STS shares – backed the deal.

On the half-year, Mateusz Juroszek said STS focused on optimising its operations during the six months, adding that he projects increased player ..

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How will ESPN Bet carve out its place in the industry?

The stakes are high for ESPN's long-awaited foray into sports betting. Vice president of sports betting Mike Morrison believes the broadcasting behemoth will upend the established industry order.

“There was an inevitability about this,” ESPN’s Mike Morrison says of the sports giant’s move into betting.

Partnering Penn Entertainment to launch ESPN Bet brought years of speculation – and the operator’s partnership with Barstool Sports – to a close. This was momentous at every level.

First, the announcement came as a surprise. Penn’s sportsbook now connects with a vast audience, potentially catapulting the operator’s interactive business to the top tier of operators.

To the general news connoisseur, beloved multimedia behemoth the Walt Disney Company – owner of ESPN – entered the sports betting race.

ESPN Bet: A deal five years in the making

Sports betting is a natural extension for ESPN and speculation over deals with DraftKings and Caesars Entertainment was rife.

Morrison say..

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Caesars upgrades William Hill Nevada mobile sportsbook

William Hill has revealed its upgraded Nevada mobile sportsbook app.

The revamped offering sees William Hill’s mobile betting app migrate to Caesars’ proprietary Liberty platform.

Caesars has owned William Hill’s US business since September 2020, when it purchased the company in a £2.9bn deal. The operator later sold William Hill’s non-US assets to UK-facing operator 888 for £2.0bn.

Read the full story on iGB North America

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Risky business: The perils of setting Premier League odds

Simon Trim, launch consultant to 10star lifts the lid on the headaches facing bookmakers as a new Premier League season starts and what they can do to separate the signals from all the noise.

If, as a famous saying goes, the thoughts of a young man turn to love in springtime, then at this point in the summer – at the start of the football season – it’s all about what bookmakers are going to lay.

For trading teams, there are a multitude of factors to take into account – the significant one being transfers.

New signings can generate a lot of excitement among fans in the same way that losing a key player can be a big blow. Tottenham have drifted by around 7% to finish in the EPL top four next season, largely on the back of Harry Kane heading to Bayern Munich.

Simon Trim, launch consultant to 10star

While the transfer spending firepower of both the Saudi Arabia and MLS leagues and the subsequent means of offloading expensive unwanted players is good news for some Premier League clubs,..

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ESPN Bet to launch in November

Jay Snowden, president and CEO of Penn Entertainment, confirmed that ESPN Bet will go live in November this year.

Penn and sports broadcaster ESPN’s transformative $1.5bn deal will consist of Penn relaunching its existing Barstool Sportsbook as ESPN Bet.

Off the back of the deal Penn is divesting its Barstool Sports sportsbook brand and selling it back to Dave Portnoy, founder of Barstool.

Snowden confirmed the month for launch on Penn’s earnings call today, following the publication of its second quarter results.

When the deal was announced yesterday, Penn said the launch had been set for “the fall”, with no specific details as to when.

On the earnings call, Snowden skipped around the month with “sometime this fall” and “certainly before Thanksgiving” before landing on November.

Snowden defended the timing of the launch amid claims it would come too late in the NFL season.

“I think our launch in November is good, because it won’t get lost at the beginning of football season,”..

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Missing an open goal

This year promises to mark a pivotal moment in women’s football – the point when the women’s game finally comes into its own. But Christina Thakor-Rankin, co-founder of the All-In Diversity Project and principal consultant at 1710 Gaming, doubts operators are taking full advantage of the Women’s World Cup.

The Fifa Women’s World Cup in New Zealand and Australia this summer offers bookies worldwide a much bigger opportunity than the World Cup “proper”.

By replicating the same range of markets they offered on the men’s event, including groups and player markets, they have the opportunity to re-engage with those who bet on the men’s game.

And by tweaking the way they present these opportunities, an even bigger opportunity becomes available – to attract a whole new sports betting demographic: women.

Christina Thakor-Rankin, co-founder, All-In Diversity Project and principal consultanT, 1710 Gaming

The statistics are certainly there to back this up. The numbers from a wide range of so..

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Sportradar wins bid for CONMEBOL data rights

Sports data analytics and technology business Sportradar has announced that the continental governing body of South American football, CONMEBOL, has chosen the business as its new betting data rights partner.

The outcome of the competitive bidding process will see Sportradar become CONMEBOL’s exclusive audio visual and betting data rights partner.

The multi-year deal covers the worldwide rights for three CONMEBOL football competitions – the Copa Libertadores, the Recopa Sudamericana and the Copa Sudamericana. Under the terms of the agreement, the rights will run for the next four seasons.

Sportradar and CONMEBOL strengthen relationship

CONMEBOL’s secretary-general, José Astigarraga, said the organisation was “glad” to strengthen its relationship with Sportradar.

“We are sure that the prestigious CONMEBOL club tournaments, with more than 60 years of history, will be a great showcase to be able to get closer to the true fans of South American football,” he added.

since 2019, sport..

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Ohio’s sports betting tax rate doubles to 20%

Ohio governor, Mike DeWine, has raised the state’s sports betting tax rate to 20% in his 2024-25 executive budget.

This means that all licensed sports betting operators in the state will have to pay double the initial agreed tax of 10% on sports betting revenue from 2024 onward.

DeWine is set to sign the raise into the budget this week.

Read the full story on iGB North America

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Kambi and LeoVegas extend sportsbook partnership

Kambi and LeoVegas have agreed to a multi-year extension of their existing sportsbook partnership.

As part of the extended agreement, Kambi will continue to supply its sportsbook technology and services to LeoVegas.

This is the second renewal of the partnership, which first began in 2016. The first renewal took place in 2020.

Kristian Nylén, chief executive officer and co-founder of Kambi, said that the partnership renewal spoke to Kambi’s sportsbook capabilities.

“We are delighted to extend our sportsbook partnership with LeoVegas Group, a world-leading operator with a strong track record of success,” said Nylén.

“Renewing this partnership for a second time is a further testament to the strength of Kambi’s cutting-edge technology and services as we continue to pioneer next generation betting entertainment for players across the globe.”

Strategic developments

In this year alone, both Kambi and LeoVegas have made significant moves in the sports betting space.

In April, Kambi ext..

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Bet365 launches in Iowa

Bet365 has officially launched in Iowa through a multi-year partnership with Casino Queen Marquette.

This is the latest state launch for the operator, following its entries into Virginia, Ohio, New Jersey and Colorado.

“We are incredibly excited to welcome the Hawkeye State to Bet365,” said a spokesperson from Bet365. “From Sioux City to Marquette and everywhere in between, Iowans will now have access to our market-leading sportsbook product.”

Read the full story on iGB North America

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