William Hill has revealed its upgraded Nevada mobile sportsbook app.
The revamped offering sees William Hill’s mobile betting app migrate to Caesars’ proprietary Liberty platform.
Caesars has owned William Hill’s US business since September 2020, when it purchased the company in a £2.9bn deal. The operator later sold William Hill’s non-US assets to UK-facing operator 888 for £2.0bn.
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Simon Trim, launch consultant to 10star lifts the lid on the headaches facing bookmakers as a new Premier League season starts and what they can do to separate the signals from all the noise.
If, as a famous saying goes, the thoughts of a young man turn to love in springtime, then at this point in the summer – at the start of the football season – it’s all about what bookmakers are going to lay.
For trading teams, there are a multitude of factors to take into account – the significant one being transfers.
New signings can generate a lot of excitement among fans in the same way that losing a key player can be a big blow. Tottenham have drifted by around 7% to finish in the EPL top four next season, largely on the back of Harry Kane heading to Bayern Munich.
Simon Trim, launch consultant to 10star
While the transfer spending firepower of both the Saudi Arabia and MLS leagues and the subsequent means of offloading expensive unwanted players is good news for some Premier League clubs,..
Jay Snowden, president and CEO of Penn Entertainment, confirmed that ESPN Bet will go live in November this year.
Penn and sports broadcaster ESPN’s transformative $1.5bn deal will consist of Penn relaunching its existing Barstool Sportsbook as ESPN Bet.
Off the back of the deal Penn is divesting its Barstool Sports sportsbook brand and selling it back to Dave Portnoy, founder of Barstool.
Snowden confirmed the month for launch on Penn’s earnings call today, following the publication of its second quarter results.
When the deal was announced yesterday, Penn said the launch had been set for “the fall”, with no specific details as to when.
On the earnings call, Snowden skipped around the month with “sometime this fall” and “certainly before Thanksgiving” before landing on November.
Snowden defended the timing of the launch amid claims it would come too late in the NFL season.
“I think our launch in November is good, because it won’t get lost at the beginning of football season,”..
This year promises to mark a pivotal moment in women’s football – the point when the women’s game finally comes into its own. But Christina Thakor-Rankin, co-founder of the All-In Diversity Project and principal consultant at 1710 Gaming, doubts operators are taking full advantage of the Women’s World Cup.
The Fifa Women’s World Cup in New Zealand and Australia this summer offers bookies worldwide a much bigger opportunity than the World Cup “proper”.
By replicating the same range of markets they offered on the men’s event, including groups and player markets, they have the opportunity to re-engage with those who bet on the men’s game.
And by tweaking the way they present these opportunities, an even bigger opportunity becomes available – to attract a whole new sports betting demographic: women.
Christina Thakor-Rankin, co-founder, All-In Diversity Project and principal consultanT, 1710 Gaming
The statistics are certainly there to back this up. The numbers from a wide range of so..
Sports data analytics and technology business Sportradar has announced that the continental governing body of South American football, CONMEBOL, has chosen the business as its new betting data rights partner.
The outcome of the competitive bidding process will see Sportradar become CONMEBOL’s exclusive audio visual and betting data rights partner.
The multi-year deal covers the worldwide rights for three CONMEBOL football competitions – the Copa Libertadores, the Recopa Sudamericana and the Copa Sudamericana. Under the terms of the agreement, the rights will run for the next four seasons.
Sportradar and CONMEBOL strengthen relationship
CONMEBOL’s secretary-general, José Astigarraga, said the organisation was “glad” to strengthen its relationship with Sportradar.
“We are sure that the prestigious CONMEBOL club tournaments, with more than 60 years of history, will be a great showcase to be able to get closer to the true fans of South American football,” he added.
since 2019, sport..
Ohio governor, Mike DeWine, has raised the state’s sports betting tax rate to 20% in his 2024-25 executive budget.
This means that all licensed sports betting operators in the state will have to pay double the initial agreed tax of 10% on sports betting revenue from 2024 onward.
DeWine is set to sign the raise into the budget this week.
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Kambi and LeoVegas have agreed to a multi-year extension of their existing sportsbook partnership.
As part of the extended agreement, Kambi will continue to supply its sportsbook technology and services to LeoVegas.
This is the second renewal of the partnership, which first began in 2016. The first renewal took place in 2020.
Kristian Nylén, chief executive officer and co-founder of Kambi, said that the partnership renewal spoke to Kambi’s sportsbook capabilities.
“We are delighted to extend our sportsbook partnership with LeoVegas Group, a world-leading operator with a strong track record of success,” said Nylén.
“Renewing this partnership for a second time is a further testament to the strength of Kambi’s cutting-edge technology and services as we continue to pioneer next generation betting entertainment for players across the globe.”
Strategic developments
In this year alone, both Kambi and LeoVegas have made significant moves in the sports betting space.
In April, Kambi ext..
Bet365 has officially launched in Iowa through a multi-year partnership with Casino Queen Marquette.
This is the latest state launch for the operator, following its entries into Virginia, Ohio, New Jersey and Colorado.
“We are incredibly excited to welcome the Hawkeye State to Bet365,” said a spokesperson from Bet365. “From Sioux City to Marquette and everywhere in between, Iowans will now have access to our market-leading sportsbook product.”
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Fantasy sports operator Underdog has selected fraud prevention solutions provider GeoComply as its geolocation supplier for North America.
Previously, Xpoint served as Underdog’s geolocation provider.
Under the terms of the deal, Underdog will access GeoComply’s Core suite and Solus product for its fantasy sports offering, as well as its planned sports betting operations.
GeoComply’s Core product is the supplier’s flagship geolocation service. Customers who have the licence to operate this product can also access the business’ range of fraud prevention tools to protect their operations from bonus abuse, identity theft and chargeback fraud.
The business’ Solus solution is a fantasy sports geolocation solution for web-based players. The system runs on HTML5 browsers, removing the need for players to download additional apps or plug-ins.
GeoComply praise deal
GeoComply vice-president of business development and licensing, Sam Basile, said the business was “thrilled” to be working wi..
Caesars Sportsbook has partnered with Keeneland and Red Mile racetracks ahead of the launch of sports betting in Kentucky.
As part of the agreements, the sports betting platform will gain market access for mobile sports betting in the state. The agreements will also kick off plans to open brick-and-mortar retail sports betting locations in Central Kentucky, which will be subject to approvals from the Kentucky Horse Racing Commission.
Kentucky’s governor, Andy Beshear, signed sports betting into law last month.
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Kindred has announced that its proprietary tech platform is now live in New Jersey, which the business said provides it with a “richer” set of analytics and data.
The New Jersey Division of Gaming Enforcement (NJDGE) gave final approval for the platform’s launch earlier in the year. Kindred is currently active in the New Jersey gaming market through its flagship Unibet brand.
The company described the new platform as an “important” step in rolling out the enhanced offering throughout all its gambling services in the US.
Kindred said the platform improves the customer experience through customisable and personalised content and products and gives Kindred access to better analytics and flexibility. The company added that this will allow the operator to create a safer environment for its consumers.
Kindred enhanced platform live in New Jersey
Kindred CEO Henrik Tjärnström said he was “proud and grateful” of the product the business’ team had created.
“However, the true winners are o..
BetDex has announced that its BetDex Exchange platform is set to add cricket markets to its offerings.
The BetDex Exchange already offers soccer, football and basketball betting on its blockchain-based platform.
The addition of the Indian Premier League (IPL) will correspond with the beginning of the 2023 cricket season.
The IPL is the men’s Twenty20 cricket league in India. A total of 10 teams participate across seven cities.
“The addition of IPL on the BetDex Exchange is an exciting milestone and a celebration of the ongoing expansion of our betting markets,” said Varun Sudhakar, CEO and co-founder of BetDex. “Adding the IPL has been a key goal of the team as we continue to add more sports markets across the globe for our community.”
Nigel Eccles, founder of FanDuel, first launched BetDex in October 2021.
Just over one year later, in November 2022, BetDex Exchange became licensed and regulated by the Isle of Man Gambling Supervisory Commission. This made it the first regulated..
