MGM Resorts International has signed Hollywood actor Chris Rock to support the launch of its BetMGM brand in the UK market.
As an ambassador, Rock will feature in a range of marketing campaigns to promote the UK roll-out of BetMGM.
The first such campaign is now live, with Rock sharing details of various special offers to market the launch. These include bonuses and prices boosts, as well as information about exclusive content available from BetMGM.
BetMGM has also rolled out a responsible gambling advert specific to the UK market. Both campaigns are active across live sport, TV, out of home, digital, radio and social.
“We are incredibly excited to launch BetMGM in the UK and give customers something new,” BetMGM UK director Sam Behar said. “This campaign leverages the heritage of MGM Resorts’ best-in-class Las Vegas entertainment to deliver a unique proposition to the UK market.
“Alongside standout promotions and our A-list ambassador Chris Rock, this campaign clearly demonstra..