Bet365 Archives - Bookielink

March 28, 2024

GST leaves India out of its depth

The decision to impose a 28% Goods and Services Tax (GST) on turnover in India delivered a blow to a burgeoning, exciting gaming market overnight. But with so much industry pushback, and attempts to stay GST-related court orders, can India turn back the tide on GST?

Dust off your time machine and travel back to 1867, when India’s Public Gaming Act was enacted.

This piece of legislation regulated some forms of gambling with extremely strict parameters. It legalised lotteries and horse racing but banned the operation of public gaming houses. At the time, anyone caught running a public gaming house faced a fine of ₹200.

Obviously, the original legislation couldn’t have taken online gaming into account. This left the practice in a state of uncertainty, despite a ready-and-waiting base of gambling and sports fans.

In more recent years, attempts have been made to legalise both online gambling and sports betting. In 2016, the Supreme Court backed calls for legalised betting, referring to..

March 27, 2024

Leading US operators launch Responsible Online Gaming Association

Seven of North America's largest operators have joined together to launch the Responsible Online Gaming Association (ROGA) in a bid to promote responsible gaming (RG).

ROGA is aiming to promote best RG practices among the industry. BetMGM, Bet365, DraftKings, Fanatics Betting & Gaming, FanDuel, Hard Rock Digital and Penn Entertainment are all collaborating.

According to the launch announcement, the companies involved represent over 85% of the legalised online sports betting and igaming industry in the US. They have pledged more than $20m (£15.8m/€18.5m) to support ROGA’s objectives over the first year of its existence.

Dr Jennifer Shatley will serve as ROGA’s executive director, tapping into her 25 years of experience within the industry and extensive work as an RG executive to facilitate widespread education on the topic.

Shatley’s work with ROGA will take place alongside her role as president of the Nevada Council on Problem Gambling, as well as her position as a member of t..

March 7, 2024

Austrac launches investigation into Bet365 over potential AML failings

The Australian Transaction Reports and Analysis Centre (Austrac) has commenced an investigation into Bet365 over potential breaches of anti-money laundering (AML) and counter-terrorism financing (CTF) laws.

Austrac ordered an audit of Bet365 in 2022, when it assessed its compliance with the AML/CTF Act 2006. The consideration of that audit has led Austrac to deem further investigation into Bet365’s affairs as necessary.

Austrac reserves the right to take action where non-compliance is found. The government-run financial intelligence agency has fines and other regulatory powers at its disposal.

“Corporate bookmakers must have robust systems in place to ensure they can manage and mitigate risks associated with money laundering and terrorism financing,” said Brendan Thomas, Austrac chief executive.

“Businesses without adequate processes in place to manage those risks leave themselves vulnerable to exploitation by criminals.”

Bet365 in potential hot water with Austrac

austrac reached..

February 8, 2024

Bet365 extends US reach with Arizona launch

Bet365 has launched online sports betting in Arizona through a partnership with the Ak-Chin Indian community, extending its reach in the US to a ninth state.

Players in Arizona can now place pre-event and in-game wagers across a range of sports with Bet365. Additional offerings available to players in the Grand Canyon State include same game parlay, cash out and edit bet.

Bet365’s entrance into Arizona follows launches in Kentucky, Louisiana, Virginia, Ohio, New Jersey, Iowa, Colorado and, last month, Indiana.

The launch comes ahead of this weekend’s Super Bowl LVIII, the end-of-season showpiece for American football’s NFL.

“Like Bet365, the Arizona sporting scene is never ordinary and boasts several professional and college teams, earth-shaking, fan-favourite moments and exhilarating championship events,” a Bet365 spokesperson said.

“Just in time for the big game, sports fans in the Grand Canyon State can enjoy the Bet365 experience. This includes market leading offerings like ..

January 31, 2024

Bet365 and BlueBet expand US presence with new launches

Bet365 has launched online sports betting in Indiana while BlueBet has also extended its reach in the US by rolling out its ClutchBet brand in Louisiana.

Indiana becomes the eighth US market for Bet365 while BlueBet and ClutchBet are active in three states across the US.

Bet365 launches in Indiana via a partnership with the French Lick Resort land-based casino. Players can register for a new Bet365 account and begin betting on a wide range of sports and competitions.

The operator is also active across Kentucky, Louisiana, Virginia, Ohio, New Jersey, Iowa and Colorado.

“At Bet365 we don’t do ordinary and, as the home of the country’s first professional baseball game, ‘The Greatest Spectacle in Racing’ and a rich basketball history, neither does Indiana,” a Bet365 spokesperson said.

“New and eligible sports fans in the Hoosier State, renowned for their passion and loyalty, can enjoy the Bet365 experience featuring market leading offerings like amazing Bet Boosts, the fastest in-g..

January 17, 2024

The analyst’s take: Bet365’s 2022-23 financial results

A key theme of Bet365’s revenue report for FY2022-23 was its investment into the US market. Ed Birkin, senior analyst at H2 Gambling Capital, believes this outlay could end up paying dividends.

While the most prominent figure in the operator’s report was its £61.2m (€71.0m/$77.6m) loss, Bet365 also recorded significant revenue growth.

Birkin believes Bet365’s growing interest in the US market, as well as its hugely successful Ontario launch, could lead to future growth in regions such as North America and the soon-to-be regulated Brazil.

bet365 is currently the market leader in ontario

“Although the company has a reputation for operating in a number of unlicensed markets, it has been clear for a long time that it will seek a licence in any market where it is available and commercially viable to do so,” says Birkin. “Therefore, it’s no surprise to see continued international expansion.

“Their transition to the onshore market in Ontario appears to have gone smoothly, where they’re t..

November 22, 2023

Bet365 extends US reach with Louisiana launch

Online gambling operator Bet365 has expanded its presence in the US by launching its sportsbook product in the state of Louisiana.

Players in Louisiana can access the Bet365 website or download the sportsbook app and bet on a range of events. These include major league competitions such as the National Football League, National Basketball Association, National Hockey League and Major League Baseball.

Bettors will also be able to view live streams of certain events while they place bets.

Launching in Louisiana means Bet365 is now active in seven states across the US. Bet365 also operates in Colorado, Iowa, Kentucky, New Jersey, Ohio and Virginia.

“Celebrated for its passionate culture and festive spirit, we are thrilled to bring bet365 to Louisiana,” a Bet365 spokesperson said. “Now eligible customers from Shreveport to the Big Easy can enjoy our renowned products like amazing bet boosts, the fastest in-game experience and unique same game parlays.”

Betting handle and revenue recor..

August 30, 2023

Bet365 grabs Arizona licence

Stoke-based online gambling operator Bet365 has been cleared to offer sports betting in Arizona through one of the three remaining available tethered licences.

On Tuesday, the Arizona Department of Gaming (ADG) announced it had authorised Bet365 for an event wagering licence through a market access agreement with the Ak-Chin Indian Community, a federally recognised tribe and one of the state’s 20 licence holders.

This marks the seventh state in which Bet365 has received a licence. The operator is already live in Ohio, Virginia, New Jersey, Iowa and Colorado.

Also on Tuesday, Bet365 announced it had begun its pre-registration period in Kentucky with an eye towards a 28 September launch. This comes after receiving a temporary licence to operate in the Bluegrass State the week prior.

Bet365 will take the place of Fubo Sportsbook, which had previously operated in the state through Ak-Chin’s licence. In October 2022, the streaming provider announced it would be closing its sportsbook wi..

July 6, 2023

Bet365 pins down expanded partnership with UFC

Online gambling operator Bet365 has agreed to an expanded partnership with mixed martial arts series the Ultimate Fighting Championship (UFC).

Under the deal, Bet365 will remain the official sportsbook partner of the UFC in the UK and Ireland for at least the next year.

This arrangement will also be extended to cover certain other European territories. These include Bulgaria, Denmark, Germany, Greece, Italy, the Netherlands, Spain and Sweden.

Other aspects of the deal include IMG Arena, an official partner of UFC, providing a range of features for the Bet365 app and website. This covers assets such as the UFC’s official data feed and in-screen live streaming of UFC bouts.

Bet365 users can also now access a “Bet Builder” feature, allowing them to create bespoke bets. Players can select from multiple markets for the same bout and combine them into a single bet.

Ongoing deal

In addition, Bet365 will continue to run the “One on One” dedicated UFC show on its official YouTube channel…

June 6, 2023

Bet365 launches in Iowa

Bet365 has officially launched in Iowa through a multi-year partnership with Casino Queen Marquette.

This is the latest state launch for the operator, following its entries into Virginia, Ohio, New Jersey and Colorado.

“We are incredibly excited to welcome the Hawkeye State to Bet365,” said a spokesperson from Bet365. “From Sioux City to Marquette and everywhere in between, Iowans will now have access to our market-leading sportsbook product.”

Read the full story on iGB North America

May 24, 2023

Bet365’s Hillside rolls out new Platform Innovation Hub

The Hillside Technology business of Bet365 has announced the launch of a new Platform Innovation Hub to develop new technologies.

The department will explore new technologies and identify whether they can contribute to the Bet365 platform. The hub will collaborate with technology teams to establish ways in which processes can be integrated across its departments.

Platform Innovation will provide insight, guidance, tools and benchmarks. It will also connect people across the organisation and provide a space to experiment with new technologies and approaches.

The new hub will launch with a team of technology specialists recruited from both inside and outside of the Bet365 business.

“The strength of our product and the creativity of the people who engineer it, has ensured we’ve continued to lead the market,” head of Platform Innovation, Alan Reed, said.

“Looking forward, we want to take the next quantum leap. Doing so will require looking outward and exploring the new technologies an..

April 14, 2023

Bet365 to debut ultra-low latency streaming service

Bet365 is set to launch iGameMedia and THEO Technologies’ optimised sports streaming service next month.

Sports broadcaster iGameMedia and THEO – which has developed High Efficiency Streaming Protocol (HESP) – will deliver ultra-low latency sports streaming to the sportsbook market as standard, phasing out HTTP Live Streaming (HLS). The two have combined with rights agency partner Infront Bettor and will deliver the service through the iGame One Platform from May 2023.

The platform is a single API that is integrated with all leading sports rights holders which maps multiple vendor event IDs into one singular ID in One integration. The service will be delivered with a fixed latency of two seconds from source – compared to the 7-8 seconds that is standard from HLS – aligning the data and the video for an enhanced user experience.

A Bet365 spokesperson said: “We’re thrilled that in collaboration with our partners at iGameMedia, we can continue to provide the best in-play customer exper..

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