In the second part of Daniel O’Boyle’s deep dive into the changing role of Sweden’s gambling monopolies, ATG CEO Hasse Lord Skarplöth and Svenska Spel CEO Patrik Hofbauer discuss how their businesses have evolved since re-regulation.
When the new Gambling Act came into force in 2019, Svenska Spel and AB Trav och Galopp (ATG) face licensed competition online for the first time. They underwent many changes themselves.
2019: a new era for Swedish gambling regulation
For Svenska Spel the changes were mostly aimed at preventing the business from using its former monopoly status to gain an unfair leg-up in online betting and gaming.
Sweden launched its regulated gambling market in January 2019
This necessitated major changes, Hofbauer recalls.
“The biggest change was to adjust the whole organisation and operations to be in line with the re-regulated gambling legislation. Today Svenska Spel operates as a group with three separate business areas.
“And an important factor in that was c..