Data provider Stats Perform has penned an exclusive agreement to continue as the rights partner of the Women’s Tennis Association (WTA) until 2030.
Stats Perform will continue to be the exclusive data rights partner of the Women’s Tennis Association (WTA) after signing an extended deal.
Under the agreement, Stats Perform will continue to serve as the official data supplier of the WTA. The deal will see the provider deliver an exclusive umpire-derived data feed for matches and an ultrafast data feed collected by the supplier’s Opta analysts.
Data collected by Opta analysts will include detailed match statistics, including rally and shot level. This, Stats Perform says, will increase the level of live insight available for WTA matches. It will also help power a new range of broadcast, second screen and betting experiences.
Extended until 2030
Stats Perform signed an initial six-year contract back in 2020 to become the WTA’s official data supplier. This fresh renewal, announced on 8 December, will run until the end of the decade.
The deal will see Stats Perform continue to provide AI-enriched Opta data on WTA events to licensed sportsbooks. Fans will also be able to watch Stats Perform’s existing live video streaming service to enhance their betting experience.
Commenting on the extension, Alex Rice, chief commercial officer at Stats Perform, said: “We’re honoured and delighted to extend our deep relationship with the WTA, who are a highly progressive and professional sports organisation.
“We’re proud of what our respective teams have achieved together so far. We’re excited to continue to elevate fan and bettor experiences.”
Marina Storti, chief executive of WTA Ventures, stated: “We are excited to extend our successful partnership with Stats Perform.
“The data and insights they provide are an important part of our plans to drive fan engagement through product innovation and enriched experiences.”
Stats Perform: A growing player in tennis betting
The provider’s extension is the latest in a string of deals made within the sport of tennis. Stats Perform is the exclusive data distributor of the Australian Open. It also holds rights to other leading tennis tournaments such as Wimbledon and the ITF Davis Cup World Group.
Stats Perform received recognition earlier this year when it was awarded the International Betting Integrity Association’s (IBIA) top mark of data quality and integrity. This marked the third consecutive year the provider has won the award.
It missed out on becoming the Association of Tennis Professionals’ (ATP) partner in March, however, with rival Sportradar instead penning a six-year deal with the men’s tour.
