Sportradar, the sports tech company and subsidiary of Sportradar Group AG, has been successfully chosen as the bidder for the global Association of Tennis Professionals (ATP) betting and streaming rights.
After a comprehensive request for proposal (RFP) process by Tennis Data Innovations (TDI), the streaming rights will commence in 2024 and last for a six-year cycle.
The RFP process kicked off in early 2023 as the TDI reviewed five different bidders’ proposals across multiple rounds.
This is not Sportradar’s first exposure to ATP. The company has supplied official ATP Tour and Challenger Tour secondary data feeds since the beginning of 2022.
Tennis Data Innovations CEO, David Lampitt, commented on Sportradar’s success: “We are grateful to all the bidders who showed such commitment to our content throughout the selection process.
“Sportradar has been chosen as the best partner to deliver against our growth ambitions due to their combination of product capabilities, global reac..