Sportradar, the sports tech company and subsidiary of Sportradar Group AG, has been successfully chosen as the bidder for the global Association of Tennis Professionals (ATP) betting and streaming rights.
After a comprehensive request for proposal (RFP) process by Tennis Data Innovations (TDI), the streaming rights will commence in 2024 and last for a six-year cycle.
The RFP process kicked off in early 2023 as the TDI reviewed five different bidders’ proposals across multiple rounds.
This is not Sportradar’s first exposure to ATP. The company has supplied official ATP Tour and Challenger Tour secondary data feeds since the beginning of 2022.
Tennis Data Innovations CEO, David Lampitt, commented on Sportradar’s success: “We are grateful to all the bidders who showed such commitment to our content throughout the selection process.
“Sportradar has been chosen as the best partner to deliver against our growth ambitions due to their combination of product capabilities, global reach and an innovative commercial model that preserved our ability to share in the continued growth of this market.
“The competitive nature of this process, as well as the compelling successful bid from Sportradar, reflects the incredible value of ATP content. We look forward to forging a successful partnership together.”
Sportradar’s chief executive, Carsten Koerl, added his enthusiasm towards the new partnership.
“We are delighted that TDI has selected Sportradar as the successful bidder to support the enormous growth of the sport of tennis,” said Koerl. “The capabilities and global scale of our offerings will provide betting operators innovative, best-in-class products and tech savvy tennis fans a richer, more immersive experience that only Sportradar can deliver.
“Our expertise in developing advanced technologies, including computer vision and AI which create advanced analytics and data visualisation, will drive new, compelling ways for fans to engage with tennis, while also safeguarding and upholding its integrity.”