Tag: ATP

Sportradar scores global tennis data and streaming deal with ATP

Sportradar has agreed a global data and streaming rights deal with Tennis Data Innovations (TDI), a joint venture vehicle of the Association of Tennis Professionals (ATP) and ATP Media.

The multi-year deal grants Sportradar data and streaming rights for betting, as well as media data rights. The agreement covers all tennis events on both the ATP Tour and ATP Challenger Tour.

Sportradar said the partnership will focus on driving commercial growth for tennis and also improving fan engagement opportunities. This will include developing new betting and media products.

From this month, Sportradar will use its ATP Service+ suite of solutions to boost engagement with fans by providing value-added products and services. Features in ATP Service+ include augmented streaming, expanded in-play betting markets, video highlights and personalised and targeted betting products.

Sportradar will also work with TDI to create products for media. These, it said, will showcase more in-depth statistical..

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Sportradar secures ATP betting and streaming rights

Sportradar, the sports tech company and subsidiary of Sportradar Group AG, has been successfully chosen as the bidder for the global Association of Tennis Professionals (ATP) betting and streaming rights.

After a comprehensive request for proposal (RFP) process by Tennis Data Innovations (TDI), the streaming rights will commence in 2024 and last for a six-year cycle.

The RFP process kicked off in early 2023 as the TDI reviewed five different bidders’ proposals across multiple rounds.

This is not Sportradar’s first exposure to ATP. The company has supplied official ATP Tour and Challenger Tour secondary data feeds since the beginning of 2022.

Tennis Data Innovations CEO, David Lampitt, commented on Sportradar’s success: “We are grateful to all the bidders who showed such commitment to our content throughout the selection process.

“Sportradar has been chosen as the best partner to deliver against our growth ambitions due to their combination of product capabilities, global reac..

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