Sportradar has agreed a global data and streaming rights deal with Tennis Data Innovations (TDI), a joint venture vehicle of the Association of Tennis Professionals (ATP) and ATP Media.
The multi-year deal grants Sportradar data and streaming rights for betting, as well as media data rights. The agreement covers all tennis events on both the ATP Tour and ATP Challenger Tour.
Sportradar said the partnership will focus on driving commercial growth for tennis and also improving fan engagement opportunities. This will include developing new betting and media products.
From this month, Sportradar will use its ATP Service+ suite of solutions to boost engagement with fans by providing value-added products and services. Features in ATP Service+ include augmented streaming, expanded in-play betting markets, video highlights and personalised and targeted betting products.
Sportradar will also work with TDI to create products for media. These, it said, will showcase more in-depth statistical analysis and insights to inform and entertain fans. It will also utilise its OTT solution to stream live coverage of ATP Challenger Tour matches on ATP’s Challenger TV.
The new partnership will also see Sportradar and TDI jointly establish a “Tennis Innovation Lab” to address emerging opportunities.
In addition, Sportradar will supply Integrity Services for all ATP Tour and ATP Challenger Tour events to help competitions combat betting-related match-fixing and corruption. This will include monitoring and addressing integrity threats and risks through due diligence and investigation support.
“Landmark” opportunity for ATP tennis events
TDI chief executive David Lampitt welcomed the new partnership. He said the deal will help TDI, and both the ATP Tour and ATP Challenger Tour, pursue new opportunities worldwide.
“This is a landmark opportunity to realise our growth ambitions and deliver on our commitment to take the fan experience to the next level,” Lampitt said. “In partnership with Sportradar, we will develop and integrate advanced technologies to provide fans with a more immersive and entertaining experience.
“The partnership will be a catalyst for innovation to create unique growth opportunities across new global markets. Our aim is not only to deliver great enhancements for our existing fans but also attract a generation of new fans to the game.”
Sportradar CEO Carsten Koerl also spoke highly of the deal. He said it will benefit all parties, including tennis fans around the world.
“As the leading sports technology company, we are ideally positioned to deliver against ATP’s ambitious growth plans,” Koerl said. “This truly collaborative partnership will result, through the application of technologies such as computer vision and AI, in the creation of engaging products and services as part of our ATP Service+ offering.
“This will allow us to effectively monetise the relationship, while delivering new ways for bettors and fans to experience the sport of tennis.”