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Daily Archives: March 21, 2023

March 21, 2023

Missouri House votes to approve sports betting bill

The Missouri House of Representatives has voted to approve a bill that would legalise sports betting in the US state.

While the vote is a step forward in the authorisation of sports betting in the Show-Me State, a formal roll call vote is required in the House before the bill is sent to the state Senate for final confirmation.

House Bill 556, which would allow for retail and online sports wagering in Missouri, is being co-sponsored by Republicans Dave Hinman and Adam Schwadron, as well as Democrats Keri Ingle and Ashley Bland Manlove.

The bill was introduced to the House at the start of the year and approved last night (20 March). Following a formal roll call, which is expected to take place later this week, the bill will then progress to the Senate for further discussion.

Read the full story on iGB North America

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March 21, 2023

Michigan online gambling revenue reaches $170.8m in February

Online gambling revenue in Michigan increased 17.6% year-on-year in February, although the US state experienced a month-on-month decline.

Total gross receipts from commercial and tribal operators across igaming and online sports betting for the month amounted to $170.8m, which was up from $145.3m in February 2022 but 8.8% behind $187.3m in January this year.

Some $148.2m of this came from online casino activities, up 2.3% on the previous year but 3.6% lower than January.

Read the full story on iGB North America

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March 21, 2023

Are US sportsbooks ready for the age of the influencer?

The US sports betting market has erupted since the 2018 repeal of PASPA, but high marketing spend means it is not yet sustainable. However Troy Paul, founder and CEO of SGG Media, has a way to reduce costs and ramp up retention, as he tells Lillian Walker.

Troy Paul founded influencer marketing specialist SGG Media with his father after graduating from university during the Covid-19 pandemic. The sports betting industry had long appealed to him, leading him to dive in.

“I knew that once PASPA had been repealed, there was a huge industry being created – I wanted to be a part of it,” he explains.

Troy paul, ceo and co-founder

The idea for SGG Media came to life after Troy noticed sports betting marketing was dominated by cost-heavy traditional media forms, such as television and billboard advertising, that offer little way to track results.

He realised social media could provide a less costly alternative to traditional advertising and saw a bright future for influencer marketing.
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