Product & technology Archives

January 19, 2023

SimWin announces strategic partnership with Sports Illustrated

Metaverse-orientated fantasy sports business SimWin Sports has announced a new strategic partnership with Sports Illustrated (SI).

Under the deal, Sports Illustrated will become SimWin’s official presenting partner with a variety of branding opportunities and integrations across its platform.

“We are delighted to partner with SI, an authority in the sports and culture realm, as they continue their foray into the metaverse sports space,” said SimWin Sports CEO, David J Ortiz.

“This partnership will provide SimWin an exceptional opportunity to enhance its presentation and broadcasts while optimising engagement with the rabid fans SI has cultivated for generations.”

Metaverse

SimWin’s metaverse proposition sees virtual athletes playing on teams owned by well-known sports and entertainment figures. Some individuals active on the platform include former NBA greats Magic Johnson and Tracy McGrady as well as former NFL stars Jerry Rice and Marshall Faulk.

In 2019, the SI trademark was..

January 13, 2023

Jake Paul’s Betr launches real money offering in Ohio

Influencer Jake Paul’s microbetting start-up Betr will now begin accepting real-money deposits and withdrawals in Ohio, after a “soft launch” on 1 January.

In August 2022, Paul – alongside SimpleBet founder and CEO Joey Levy – launched Betr, a microbetting offering, designed at allowing players to place bets on fast-resolving markets. Paul is president of Betr, while Levy acts as CEO.

This was followed by the September launch of Betr’s mobile app, which nationwide launched on a free-to-play basis ahead of a real money offering.

The application has a reworked interface that simplifies betting UI by presenting the bet as a multiple choice question, as well as displaying odds as payout multiples.

betr allows users to place same game parlays on sports games

Betr entered Ohio through a 10-year market access agreement with Hall of Fame Resort & Entertainment Company.

State-by-state expansion

Levy said he was “thrilled” to be launching Betr’s real-money betting business in Ohio. “Thi..

January 5, 2023

Fanatics confirms Amelco will power its sportsbook

Sports apparel giant Fanatics will use Amelco’s source code to power its sports betting product, the business announced in a Massachusetts licensing meeting.

Fanatics had long made its intentions to enter the world of sports betting known. The business was part of an application for a licence in New York back in 2021, while last year it created a betting and gaming arm and made a number of major hires within this division.

The business has also applied for a number of licences. Besides Massachusetts, it also received a retail betting licence in Maryland and is approved in Ohio.

Amelco source code for Fanatics

However, the technology it intended to use had remained unknown. Reports claimed that Fanatics would use Amelco’s source code as far back as April 2022, but at the time the operator said that there was no deal in place with the supplier.

Later reports alleged that Fanatics would acquire German sportsbook operator Tipico and use its platform, but Fanatics opted not to comment ..

December 20, 2022

South Africa in focus: Can product be a selling point?

In the third part of a series taking an in-depth look at the South African gambling market, Daniel O’Boyle looks at the standard of product in the market.

In almost every part of the world, the online betting experience has been heavily shaped by what retail betting looked like. So to understand the online betting experience in South Africa, you have to know something about retail betting in South Africa.

“I’ve traveled the world and seen betting shops around the world but I don’t think I’ve ever seen betting shops of the size I’ve seen in South Africa,” Kiron Interactive chief executive Stephen Spartinos says. “You’ve got betting shops of the size of a Wal-Mart and you’ve got 100 cashiers.

“You walk into these shops and you talk about two, three floors. At any time you could have 2,000-3,000 punters in your shop.”

But it’s not simply the size that makes South African betting shops stand out. Betting shops in the country are able to be so large partly because the betting experience..

November 30, 2022

CDI to develop DraftKings horse racing offering

Race track and gaming business Churchill Downs Incorporated (CDI) has entered into a multi-year agreement with DraftKings to develop DK Horse, a pari-mutuel wagering horse racing product for the sports betting operator.

CDI’s B2B horse racing subsidiary TwinSpires will develop the white-label solution. This will involve providing the company’s advanced deposit wagering technology to DraftKings.

While TwinSpires initially started life as CDI’s B2C online betting and casino platform, the business pivoted to being a B2B provider after facing intense market competition in 2021.

Under the terms of the deal, CDI will also provide the pari-mutuel wagering rights to content that the business owns or controls, such as the Kentucky Oaks and Kentucky Derby. CDI will also provide additional horse racing content on the operator’s behalf.

“We are excited to collaborate with Churchill Downs Incorporated, not only to give our existing customers an opportunity to engage with pari-mutuel horse wa..

November 30, 2022

Metric partners Racebook HQ for trading services

Sports betting supplier Metric Gaming has partnered with Racebook HQ to offer managed trading services to horse racing operators.

Through the partnership, Racebook HQ will use automated decision makers to offer pricing “on products that are notoriously difficult to trade” across horse racing, greyhound racing and trotting.

“We are extremely excited to announce this partnership and could not have found a better partner in Metric Gaming,” Racebook HQ chief executive Sam Ford said. “Technology is at the core of what we do at Racebook HQ, and Metric Gaming clearly hold the same aspirations to create premium products and services for the global betting and gaming industry.”

Metric Gaming and Racebook HQ: similar outlook

Metric Gaming CEO Keith Hayes said that Metric and Racebook – which is backed by professional racing bettor Zeljko Ranogajec – shared a similar outlook on the global betting landscape.

“RBHQ is the dominant racing provider globally and from our very first conversations,..

November 28, 2022

The man who revitalised Fremont Street

Downtown Las Vegas was once associated with Sin City’s Rat Pack era, but the Fremont Street experience is – quite literally – very different today. Enter Circa Sports’ Derek Stevens, an industry outsider who is playing a huge role revitalising the area by bringing a brand new casino and sports betting experience.

Derek Stevens of Circa Sports is a gambling industry outsider. He built up a successful auto parts business in his native Michigan before moving into the casino business, purchasing the Golden Gate in 2008. He’s honest about what attracted him to the city.

“The key thing that brought me to Vegas was the fact there’s no income tax in the state of Nevada,” he says, bluntly. “I run an investment portfolio, so that was helpful.”

Derek Stevens poses next to Vegas Vickie, an iconic symbol of ‘Old Vegas’

“But,” he adds, “I’m more of an operator.” He’s also someone who likes a challenge, acquiring a casino on the cusp of the Great Recession. Stevens “really fell in love with downt..

November 25, 2022

Waterhouse VC: Crunch time in the US

In his latest column, which goes live first on iGB, Tom Waterhouse of Waterhouse VC scrutinises the gambling stock performance in the US, and the variable of customer acquisition costs.

As discussed in our June newsletter, investors in US online wagering operators are growing impatient with the losses recorded for the sake of gaining market share.

One reason we focus primarily on suppliers over operators is because operators rely heavily on their customer acquisition cost (CAC).

In mature, highly taxed, regulated markets, a handful of operators earn the majority of profits because they have the lowest CAC and the best operational efficiencies.

ONE-Year Performance of Operators with Exposure to US Online Wagering.

Sportsbet take 2

Flutter’s third quarter results demonstrated FanDuel’s (Flutter’s US brand) clear market leadership. It has a 42% gross gaming revenue (GGR) market share in mobile sports betting and 18% market share in igaming.

As shown above, Flutter is the only opera..

November 21, 2022

BetMakers pens distribution deal with Racing Victoria’s media business

Betting technology and data business BetMakers has entered into a digital distribution agreement with Racing Victoria’s media business, the Victorian Thoroughbred Racing IMB (VTRIMB).

As part of the deal, BetMakers will embed a feed featuring Victoria horse races into its digital platform. This will then be distributed to betting companies across Australia via Betmakers’ streaming services .

“BetMakers is delighted to reach agreement with VTRIMB as a distribution partner for Racing.com’s live horse racing vision,” said BetMakers CEO Todd Buckingham. “Making this top-quality content available to more consumers will drive increased interest and wagering in Victorian horse racing.

“The content will also continue to bridge the product gap for BetMakers’ platform customers and is the first of many exciting updates we will roll out in this space.”

The agreement means BetMakers will provide content to up to 25 new distribution partners in the Australian online betting market.

“BetMakers..

November 16, 2022

Sportradar raises guidance after US segment turns Q3 profit

Sportradar raised its full-year guidance after it reported a 30.7% revenue increase to €178.8m and said its US segment turned a profit in Q3.

Sportradar reported that revenue from the United States was up by 61.2% to €31.6m.

“This growth was driven by a strong increase of US betting services, driven by cross-selling non-data products to betting operators as well as benefiting from our customers’ growth as a result of a development in the underlying market and new states legalising betting,” the group said.

Rest-of-world betting services was the largest segment of the business, with revenue up 28.4% from Q3 of 2021.

This, Sportradar said, was mostly due to clients using more products in which Sportradar receives a higher revenue share, such as as managed betting services.

“This growth was driven primarily by increased sales of our higher value-add offerings including managed betting services, which increased 84% to €38.2 million, and live odds services, which increased 12% to €27..

November 15, 2022

Peru igaming regulations ban free bets, mandate supplier registration

Peru will ban free bets and demos, as well as mandating registration for suppliers, as part of its effort to regulate online gambling.

The detail comes as part of Peru’s efforts to regulate online betting and igaming. The country’s Congress unanimously voted for a bill to regulate the sectors in July, which was then signed into law in August, coming into effect 60 days later.

The law names the Ministry of Foreign Trade and Tourism of Peru (Mincetur) as the country’s official gambling regulator.

As regulator, the body established a number of rules that will apply to operators in the market, including a ban on free bets and supplier registration requirements.

These rules are subject to a consultation, with stakeholders able to submit their opinions until 2 December.

Free bet ban

The regulations state that operators may not offer any type of remote betting or gaming for free, whether this is for promotional purposes or for education such as through a demo of a game.

If an operator ..

November 9, 2022

STS launches “real-time” personalisation products with Future Anthem

Polish operator STS and AI supplier Future Anthem have together launched a new real-time personalisation product for sports betting.

Through a new agreement, STS will use “real-time exit prediction to fully automate their bonusing and player communications the moment a player’s bet settles”.

Future Anthem said that the new product was delivered within 12 weeks of receiving the necessary data.

Future Anthem CPO Ian Tibot said that lots of businesses in the sports betting space have discussed personalisation, but none had developed products that truly offered personalisation.

“Personalisation in the sports betting industry is a word that has been used for a long time but has never become a reality,” he said. “As a part of our successful Series A funding round this year we were clear in our ambition to lead the industry’s evolution towards delivering personalised player experiences.

“Our vision has been perfectly complemented by the ambition of STS to commit to a real-time personalis..

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Tag: Product & technology