Polish operator STS and AI supplier Future Anthem have together launched a new real-time personalisation product for sports betting.

Through a new agreement, STS will use “real-time exit prediction to fully automate their bonusing and player communications the moment a player’s bet settles”.

Future Anthem said that the new product was delivered within 12 weeks of receiving the necessary data.

Future Anthem CPO Ian Tibot said that lots of businesses in the sports betting space have discussed personalisation, but none had developed products that truly offered personalisation.

“Personalisation in the sports betting industry is a word that has been used for a long time but has never become a reality,” he said. “As a part of our successful Series A funding round this year we were clear in our ambition to lead the industry’s evolution towards delivering personalised player experiences.

“Our vision has been perfectly complemented by the ambition of STS to commit to a real-time personalisation roadmap and it has been a pleasure to work with such a forward-thinking partner.”

STS CEO Mateusz Juroszek said the deal showed his business’ commitment to enhancing the player experience.

“At STS, we are driven to provide our players with the best possible experiences,” he said. “We are delighted to work side-by-side with an AI leader in Future Anthem to help us extend our personalised offerings in real time.

“The partnership demonstrates our ongoing commitment to enhance every part of the player’s journey. I thank my team at STS who have worked in collaboration with Future Anthem to launch this partnership.”

During Q3 of this year, STS reported gross gaming revenue of PLN162m (£29.5m/€33.7m) during its third quarter of the year, its highest quarterly total to date.

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