Monthly Archives: June 2023

Sports betting apps: Why change is long overdue

Over the last several years, online sports betting has continued to grow in popularity. Russell Karp, senior vice-president at DataArt, explores what sportsbooks need to do to stay at the top of their game.

Following a wave of deregulation in the US, which has led to the legalisation of sports betting in more than 30 states, millions of users are increasingly able to place bets on sports through operator websites and mobile apps.

Major operators like FanDuel and DraftKings have claimed a significant share of the US sports betting market. But I would argue that the entire industry is overlooking some critical technological developments that could change the playing field for everyone.

Studying the playbook of extremely successful apps like Spotify, Facebook, Twitter and Amazon, no sports betting app – including those offered by DraftKings and FanDuel – has effectively utilised tools like in-app personalisation, performance analytics, AI, high-quality video streaming or a loyal commun..

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US Integrity partners Grid to develop esports monitoring solution

Sports betting integrity monitor US Integrity has partnered with game data platform Grid to develop a new solution for the esports market.

Under the arrangement, US Integrity will use official in-game data from Grid’s data platform to expand its services portfolio to esports.

This will include monitoring integrity, suspicious or fraudulent activity at esports events, as well as the development of interactive dashboards and educational resources.

In addition, Grid will provide US Integrity with consultancy and support from its in-house esports integrity team.

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Delaware sports betting handle hits eight-month low in April

Player spending on sports betting in Delaware fell to its lowest monthly total in eight months during April, although igaming wagers improved year-on-year.

The state’s handle in April amounted to $3.4m, down 10.0% from $4.2m in April of 2022 and marginally lower than $3.5m in March this year. This was also the lowest monthly total since August 2022.

Revenue was 19.2% higher year-on-year at $374,568, although this figure was down 31.2% from $544,385 in March.

Delaware Park retained top spot in the market with $195,226 in revenue from $1.9m in bets. Bally’s Dover followed with $93,506 from $873,791, then Harrington Raceway with $46,728 off $458,575.

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Animal welfare groups call for end to greyhound racing in Scotland

A coalition of nine animal welfare groups have issued a joint call to phase out greyhound racing in Scotland.

Operating under the “Unbound The Greyhound” banner, the campaign is urging Scotland’s government to take action and end dog racing.

Scotland’s parliament has agreed to conduct an inquiry on the issue after Scotland Against Greyhound Racing (Sage), one of the groups backing the campaign, lodged a petition.

OneKind, Edinburgh Dog and Cat Home, League Against Cruel Sports, Grey2K USA Worldwide, Animal Concern, Hope Rescue, All-party Parliamentary Dog Advisory Welfare Group and Say No to Greyhound Racing in Scotland are also supporting the campaign.

“Scotland’s greyhound racing industry is on its last legs with just one, unlicensed, track remaining in Scotland,” the campaign said. “Polling also reveals that the majority of Scots want to see the Scottish government put an end to this cruel industry, that involves the deaths and injuries of dogs, amputations and doping.”

First ..

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BetMGM launches mobile sports betting in Puerto Rico

BetMGM, the joint venture between Entain and MGM Resorts International, has announced the launch of is mobile sportsbook product in Puerto Rico.

Operating in partnership with Casino del Mar at La Concha Resort, the app will allow players in the region to place pre-game, in-play, future and parlay wagers on a range of sports.

The app will also be integrated with the MGM Rewards loyalty programme, with customers able to redeem their gameplay for experiences at MGM Resorts properties across the US.

BetMGM was the first operator to roll out legal retail sports betting in Puerto Rico when it was legalised in February 2022. This was also launched in partnership with Casino del Mar.

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North Carolina sports betting bill voted through by house

North Carolina has moved a step forward in its journey to sports betting legalisation after the state’s house voted in favour of a bill that would regulate this form of gambling.

The bill will now be passed to North Carolina governor, Roy Cooper, who is expected to sign it into law.

This comes after two unsuccessful attempts at sports betting legalisation were passed before the end of the legislative session in June last year, and did not see any further progress.

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GB online gross gambling yield reaches £1.30bn in Q4

Online gross gambling yield (GGY) in Great Britain increased 5% year-on-year in the fourth quarter to £1.30bn (€1.51bn/$1.62bn), while GGY for the land-based sector also improved.

The latest gambling behaviour report released by the Gambling Commission covered activity in January, February and March 2023, a period that included the Cheltenham Festival horse racing event.

The Commission said the increase in online GGY was primarily driven by growth in real event betting and slots. The regulator also noted a rise in the total number of bets and spins, as well as average monthly active accounts.

Online real event betting was up almost 13% to £555m, with the number of bets 19% higher and average monthly active accounts 9% up year-on-year. The Commission put this down to the popularity of the Cheltenham Festival and player retention from the 2022 Fifa World Cup late last year.

Meanwhile, online slots GGY edged up 2% to £525m, helped by a 9% rise in the number of spins to 19.5 billion an..

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Sky Bet and EFL agree five-year partnership extension

The English Football League (EFL) and Sky Bet have agreed to a record five-year partnership extension, wherein Sky Bet will remain as the League's title partner until the end of the 2028-29 season.

The extension builds on a decade-long partnership. It includes a new rights fee from Sky Bet, which is up by 50%. The aim is for this to produce “significant revenues for EFL clubs” and support the League’s goal to make all clubs “financial sustainable”.

In addition, Sky Bet will invest £1m per season and £6m in total into an EFL-held Community Fund, which will be distributed into communities at EFL club locations throughout England and Wales.

The funding will be used to deliver initiatives operated by the EFL Trust and the network of club community organisations.

Trevor Birch, EFL chief executive, said that the increased funding enforces the EFL and Sky Bet’s focus on community investment.

“We have consistently seen our partnership evolve to move with the times and, with community..

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IBIA signs betting integrity deal with Portuguese regulator

The International Betting Integrity Association (IBIA) and the Portuguese Online Betting and Gambling Association (APAJO) have entered into a Memorandum of Understanding (MoU).

Under the agreement, the IBIA and APAJO will work together on issues related to betting and sports integrity, as well as a safe and sustainable online sports betting environment.

The two associations will discuss areas of cooperation and potential shared projects, with the aim of pooling their expertise on a range of activities.

“APAJO is strongly invested in building and maintaining the most beneficial environment for Portuguese consumers and operators and sports integrity is definitively a very important part of this overarching goal,” APAJO executive committee president Ricardo Domingues said.

“We are pleased to enter into this agreement with IBIA, whose extensive work and knowledge in this domain will surely be extremely valuable. We’ll look forward to making our own contribution at the international lev..

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Rio’s Loterj issues first sports betting tender in Brazil

The Rio de Janeiro State Lottery (Loterj) has become the first state lottery in Brazil to issue a tender for sports betting.

Awarded to São Paulo-based Rede Loto, the five-year tender permits the operator to offer online sports wagering in the country.

Loterj said that the new tender is worth R$5.0m (£819,520/€952,405/US$1.0m).

“Since I took over the management in July last year, I had the objective of publishing the accreditation notice for sports betting; we achieved more than that,” municipality president Hazenclever Lopes Cançado said.

“We have the first company accredited and ready to operate in our country. I appreciate the unconditional support of the governor, Cláudio Castro, and the secretary of the civil house, Nicola Miccione, who believed in the project.”

Loterj added that the approval should encourage that other interested parties to register and also gain accreditation for sports betting.

Provisional measure

The tender comes ahead of the expected federal regulatio..

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Adam Greenblatt outlines BetMGM’s path to profitability

The US sports betting and igaming market is maturing and at BetMGM Adam Greenblatt believes product is the battleground where the leaders will be decided for the market’s next phase.

Adam Greenblatt has led BetMGM, the joint venture between Entain and MGM Resorts since its formation in 2018. It is on track to achieve profitability in the second half of the year.

BetMGM is live in 20 states, as well as Washington DC and Puerto Rico and Ontario in Canada. Since 2018, it could be seen as the only business to consistently keep pace with DraftKings and FanDuel.

It didn’t have the database of the legacy daily fantasy giants. But thanks to the MGM Resorts connection (and without M&A along the way), it’s established as a top tier brand in the US.

Other brands with designs on a top tier position such as Caesars, Bally’s, Penn National and 888, have undergone significant change. They’ve acquired to grow, onboarded new tech or sought out new partners.

This may help each business close the..

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Bet365 launches in Iowa

Bet365 has officially launched in Iowa through a multi-year partnership with Casino Queen Marquette.

This is the latest state launch for the operator, following its entries into Virginia, Ohio, New Jersey and Colorado.

“We are incredibly excited to welcome the Hawkeye State to Bet365,” said a spokesperson from Bet365. “From Sioux City to Marquette and everywhere in between, Iowans will now have access to our market-leading sportsbook product.”

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