Daily Archives: June 7, 2023

Sky Bet and EFL agree five-year partnership extension

The English Football League (EFL) and Sky Bet have agreed to a record five-year partnership extension, wherein Sky Bet will remain as the League's title partner until the end of the 2028-29 season.

The extension builds on a decade-long partnership. It includes a new rights fee from Sky Bet, which is up by 50%. The aim is for this to produce “significant revenues for EFL clubs” and support the League’s goal to make all clubs “financial sustainable”.

In addition, Sky Bet will invest £1m per season and £6m in total into an EFL-held Community Fund, which will be distributed into communities at EFL club locations throughout England and Wales.

The funding will be used to deliver initiatives operated by the EFL Trust and the network of club community organisations.

Trevor Birch, EFL chief executive, said that the increased funding enforces the EFL and Sky Bet’s focus on community investment.

“We have consistently seen our partnership evolve to move with the times and, with community..

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IBIA signs betting integrity deal with Portuguese regulator

The International Betting Integrity Association (IBIA) and the Portuguese Online Betting and Gambling Association (APAJO) have entered into a Memorandum of Understanding (MoU).

Under the agreement, the IBIA and APAJO will work together on issues related to betting and sports integrity, as well as a safe and sustainable online sports betting environment.

The two associations will discuss areas of cooperation and potential shared projects, with the aim of pooling their expertise on a range of activities.

“APAJO is strongly invested in building and maintaining the most beneficial environment for Portuguese consumers and operators and sports integrity is definitively a very important part of this overarching goal,” APAJO executive committee president Ricardo Domingues said.

“We are pleased to enter into this agreement with IBIA, whose extensive work and knowledge in this domain will surely be extremely valuable. We’ll look forward to making our own contribution at the international lev..

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Rio’s Loterj issues first sports betting tender in Brazil

The Rio de Janeiro State Lottery (Loterj) has become the first state lottery in Brazil to issue a tender for sports betting.

Awarded to São Paulo-based Rede Loto, the five-year tender permits the operator to offer online sports wagering in the country.

Loterj said that the new tender is worth R$5.0m (£819,520/€952,405/US$1.0m).

“Since I took over the management in July last year, I had the objective of publishing the accreditation notice for sports betting; we achieved more than that,” municipality president Hazenclever Lopes Cançado said.

“We have the first company accredited and ready to operate in our country. I appreciate the unconditional support of the governor, Cláudio Castro, and the secretary of the civil house, Nicola Miccione, who believed in the project.”

Loterj added that the approval should encourage that other interested parties to register and also gain accreditation for sports betting.

Provisional measure

The tender comes ahead of the expected federal regulatio..

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Adam Greenblatt outlines BetMGM’s path to profitability

The US sports betting and igaming market is maturing and at BetMGM Adam Greenblatt believes product is the battleground where the leaders will be decided for the market’s next phase.

Adam Greenblatt has led BetMGM, the joint venture between Entain and MGM Resorts since its formation in 2018. It is on track to achieve profitability in the second half of the year.

BetMGM is live in 20 states, as well as Washington DC and Puerto Rico and Ontario in Canada. Since 2018, it could be seen as the only business to consistently keep pace with DraftKings and FanDuel.

It didn’t have the database of the legacy daily fantasy giants. But thanks to the MGM Resorts connection (and without M&A along the way), it’s established as a top tier brand in the US.

Other brands with designs on a top tier position such as Caesars, Bally’s, Penn National and 888, have undergone significant change. They’ve acquired to grow, onboarded new tech or sought out new partners.

This may help each business close the..

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