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Daily Archives: June 12, 2023

June 12, 2023

NY sports betting handle and revenue up in May

In New York, sports betting handle and revenue both increased year-on-year in May, although player spending fell to an eight-month low.

Consumers wagered a total of $1.36bn on sports during the month, up 7.9% from $1.26bn in May 2022 but 11.7% lower than $1.54bn in April of this year.

This was also the lowest monthly amount since September 2022, when handle amounted to $1.26bn.

In terms of revenue, this reached $152.0m for the month, a rise of 38.4% from $109.8m in May of last year and also 9.5% ahead of $138.8m in April 2023.

Read the full story on iGB North America

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June 12, 2023

Iowa sports betting revenue up despite further handle decline in May

Sports betting revenue in Iowa increased year-on-year and month-on-month in May despite the state experiencing an ongoing drop in handle.

Consumer spending for the month amounted to $147.7m, marginally down from $147.9m in May 2022 and also 14.6% behind $172.9m in April this year.

This marked the second consecutive month of handle decline in the state.

Of the total amount wagered by players, $135.2m was bet online and $12.5m at retail sports betting facilities.

Read the full story on iGB North America

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June 12, 2023

Sports betting apps: Why change is long overdue

Over the last several years, online sports betting has continued to grow in popularity. Russell Karp, senior vice-president at DataArt, explores what sportsbooks need to do to stay at the top of their game.

Following a wave of deregulation in the US, which has led to the legalisation of sports betting in more than 30 states, millions of users are increasingly able to place bets on sports through operator websites and mobile apps.

Major operators like FanDuel and DraftKings have claimed a significant share of the US sports betting market. But I would argue that the entire industry is overlooking some critical technological developments that could change the playing field for everyone.

Studying the playbook of extremely successful apps like Spotify, Facebook, Twitter and Amazon, no sports betting app – including those offered by DraftKings and FanDuel – has effectively utilised tools like in-app personalisation, performance analytics, AI, high-quality video streaming or a loyal commun..

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