Thomas speaks to iGB about the sports betting industry and how operators are inevitably going to move towards improved product as marketing spend declines, as well as how clever operators will know the power of cross-channel marketing when retaining customers.
Truman talks to iGB about the standard of sports betting products in the growing US market. With the US slightly behind Europe in terms of sports betting, Truman says that innovation is vital, particularly as as bonuses dry up and operators need to keep players engaged.
A council meeting in Washington DC has branded Gambet as a “failed operation” after the sports betting monopoly has failed to bring in its projected revenue.
At a meeting on July 13, DC council chairperson Kenyan McDuffie said that Gambet’s issues were present from the time of launch.
“Since its launch in 2020, DC’s sports wagering program has experienced repeated operational challenges,” said McDuffie. “The challenges directly contributed to delays in getting retail locations up and running, as well as the inability to generate a robust customer base for the district’s mobile app, Gambet DC.”
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A number of new organisations have applied for Ohio sports betting licences, including Bet365 and Tipico as online providers, and high school Spire Institute – alongside a number of professional sports teams – for a proprietor licence.
Spire Institute is an Ohio sports-focused high school, with its athletic programs attracting top recruits including basketball star LaMelo Ball. The organisation also offers a general sporting development programs and operates sporting complexes on its grounds, outside of its presence as a high school.
Under Ohio’s sports betting laws, sporting organisations or land-based gaming venues may offer betting in the state, partnering with online operators for an online product.
It has partnered with Out the Gate, a startup sports betting operator that says it uses an in-house trading solution and plans to accept “all action” with lined that “lead the market on US sports”. Out the Gate is led by Christopher Kape and Robbie Manis, formerly of data provider Do..
The concept of making betting content live and accessible has seeped into every aspect of the betting world, creating opportunities for operators to expand into esports, live casino games and more.
Conleth Byrne, product director at live content supplier Sports Information Services (SIS), speaks to iGB about how the company has assessed the live betting market- and where it could go to next.
In the live betting content market, standing out is key. Byrne sees diversification as the best way to set SIS apart from its competitors.
“We’ve made great progress over the last few years at continuing to diversify our business,” he says. “We have substantially grown our operator partner base internationally.”
At the core of this is SIS’ offerings- including its compact solutions, which focus on different forms of live betting content.
“It’s our 24/7 end-to-end solution that differentiates us,” says Byrne. “We can provide everything the operator needs and we have 24/7 market-leading raci..
Peru's Congress has voted to legalise online gambling and sports betting in the country, establishing a new regulated framework for the sectors.
The approval came on 15 July, after a parliamentary debate. A law to approve the verticals received 91 votes in favour, and zero opposing votes.
The new law will become the responsibility of the Ministry of Foreign Trade and Tourism of Peru (Mincetur), the country’s foreign trade body, which will also regulate its enactment in Peru.
The gaming tax will be set at 12% of each operator’s tax base – which is net income minus maintenance costs – and will be collected monthly.
Maintenance taxes will be 2% of an operator’s monthly income.
Sunat, Peru’s tax body, administers the tax.
Operators with the appropriate licence will be allowed to offer bonuses for online gaming, as long as the bonuses cannot be exchanged for money.
For sports betting, operators must display a warning message on all platforms, which reads, “excessive online sport..
Sports technology business ScoreBreak has announced a new partnership with data distributor Genius Sports covering collegiate sports data, soon after the business became the official supplier of data from the National Collegiate Athletic Association (NCAA).
ScoreBreak operates a video synchronisation engine that will work in tandem with Genius’s official statistics, allowing customers to access the stat-driven video content from any internet-connected device.
ScoreBreak COO Wes Sims emphasised the value the service would provide to sports professionals in a statement.
“As we continue to introduce ScoreBreak to new and exciting sports verticals, we look to identify signature partnerships to help push our product to the next level,” said Sims.
“We believe that matching ScoreBreak with Genius Sports will provide an unmatched experience for coaches and athletes, putting us on a path to equip every athletic program in the country with the tools and insights they need to win in real-time..
The three commercial casinos in Detroit, Michigan, posted $98.6m (£83.4m/€98.2m) in total revenue during June, an 8.8% drop on the same month last year.
Revenue from the MGM Grand Detroit, MotorCity Casino and Penn National’s Hollywood Casino at Greektown was down from $108.1m in June 2021 and also 9.3% lower than $108.7m in May of this year.
MGM retained top spot in the Michigan city with a 49% share of the market, ahead of MotorCity on 34% and Greektown with 17%.
Breaking down the monthly performance, table games and slots were responsible for $98.2m of all revenue for the month, but this was 7.2% lower than in June of last year.
MGM led this area of the market with $48.3m in revenue, up by 4.3% year-on-year. However, revenue at MotorCity was down 9.8% to $33.5m, while Greektown’s revenue dropped 26.6% to $16.4m.
The three casinos paid $8.0m in gaming taxes, as well as $11.7m worth of wagering taxes and development agreement payments to the City of Detroit.
Turning to retail sp..
The Global Lottery Monitoring System (GLMS) sent out 287 suspicious betting alerts and notifications to members during the second quarter of 2022, the majority of which were related to football.
Some 226 of the alerts raised during the three months to 30 June, were created before a match started, while 44 alerts were triggered after the end of events and 17 during play.
The GLMS said 185 alerts were ‘green notifications’, which refers to an alert based on suspicious odds movements that later could be explained away.
A further 82 were mid-level amber alerts and 14 code red, which relate to the most serious alerts such as specific allegations of match-fixing. The remaining 33 alerts were classed in the ‘others’ category and included requests for information from members and partners.
Football was by far the sport of most concern during Q2, accounting for 252 of all alerts, some way ahead of esports on 14 alerts, 13 for basketball, four for ice hockey, tennis with two and one each for..
The American Gaming Association (AGA) has reported that US commercial gaming revenue came to $5.03bn (£4.25bn/€5.02bn) in May, the second highest month in industry history.
This was a rise of 7.9% from May 2021, in the earlier stages of recovery from the Covid-19 pandemic.
Slots continued to generate the most gross gaming revenue (GGR) overall, at $2.94bn, down just 0.1% year-on-year.
GGR from table games amounted to $873.9m, a rise of 10.5% year-on-year, while sports betting revenue came to $487.5m- up significantly by 78.2%.
Online gaming revenue also grew, by 30.9% to $406.4m.
For the year to date, total GGR is $24.39bn, up 20.6% from the same period in 2021.
Slots revenue for the year so far increased by 11% to $14.08bn and table games revenue grew by 38.2% to $4.05bn.
Sports betting revenue for the year to date jumped by 73.5% to $2.64bn. Online gaming GGR also grew significantly to $2.03bn, up by 45.6%.
The AGA also noted that March, April and May have been the three mos..
Bally’s has launched its mobile betting product in New York, six months after the market launched and almost nine months after being announced as one of its nine licensees.
The operator was one of nine approved to launch through the state’s tender process, after the state approved two bids which each included a group of operators. The first operators in the state were approved to launch in January, with others following in February.
However, amid competitive marketing and the state’s 51% tax rate, Bally’s chair Soo Kim said the business was waiting until things looked more favourable before it would launch.
Now, though, the business has officially started taking bets in the empire state via its BallyBet sportsbook, powered by the Bet.Works platform it agreed to acquire in 2020.
“We are live and taking bets in the big apple on all the major sports,” Bally’s said. “NY-area sports bettors can now download our app on Android or iOS and start wagering today.”
New York is the sixth stat..
Sports data business Sportradar has announced a new multi-year tech and content agreement with the Turkish Basketball Federation (TBF).
Services included in the deal include data collection; a fraud detection system, and the installation of motion-based AI video capture camera technology.
This will be distributed across a number of TBF leagues in 27 venues in the country; betting video content and data will be distributed both domestically and internationally by Sportradar.
The agreement comprises the first-tier Turkish Basketball Super League (BSL), second-tier Turkish Basketball First League (TBL), as well as all cup competitions, which includes the Presidential Cup.
Sportradar head of sport content and partnerships EMEA, Jan Pomme, commented on the deal: “We are delighted to partner with the TBF to deliver advanced data, analytics and technology solutions to further grow the sport of basketball in Turkey and drive new commercial opportunities by introducing Turkish basketball t..
