Commission-free sports betting exchange Novig has raised $6.4m (£5.0m/€5.9m) in a pre-seed funding round from a number of well-known tech investors.
New York-based firm Lux Capital led the investment round into Novig, with participation from several prominent Silicon Valley venture capitalists.
These include famous start-up accelerator Y Combinator, the inventor of the Lisp programming language Paul Graham and Dropbox co-founder Arash Ferdowsi. Also investing is former San Francisco 49ers quarterback Joe Montana.
Novig CEO Jacob Fortinsky said the business was “honoured” to have the support of the tech investors.
novig ceo jacob fortinsky
“Our vision is clear: to reshape the sports betting landscape that has long favoured exploitation over innovation and to usher in an era of integrity, transparency and empowerment,” he added. “Together, we’re rewriting the rules and putting the power back in the hands of bettors.”
Novig plans October launch date
Novig completed the investment r..