February 12, 2024

February 12, 2024

US sports betting: What’s your edge?

US sports betting is entering a new phase as the quality of the competition ramps up. How can operators carve out a niche in this market? Cole Rush investigates.

Welcome, one and all, to 2024, the year PASPA’s downfall turns six. While it’s an important milestone, PASPA seems more and more like a distant image in our collective rear-view mirrors.

The proverbial talk of the town is, instead, the next era of sports betting. We’ve got long-time leaders, new competitors and rebranded standbys making a play for pole position.

Behind the scenes, suppliers and third-party services are moulding the next phase of US sportsbooks. One question emerges: what will US sports betting’s next evolution look like?

Experts spanning various parts of the sports betting world – operators, suppliers and more – chimed in with their outlook for a new era in US sports betting.

Spotlight on the new and novel

Circa Sports CEO Derek Stevens kicks things off, emphasising the relative youth of US sports bett..

February 12, 2024

Barstool scores sports betting partnership with DraftKings

Barstool Sports has announced details of a new a multi-year sports betting partnership with DraftKings.

Under the agreement, DraftKings is now the official sports betting partner of Barstool. David Portnoy, the founder of Barstool, confirmed the news in a blog post shortly after Super Bowl LVIII ended last night (11 February).

The deal marks the second time that the two parties will be working together. DraftKings and Barstool were previously partnered on a marketing collaboration 10 years ago.

“I’m proud to announce Barstool has signed a multi-year monster deal with DraftKings,” Portnoy said. “We’re back to our roots. DraftKings is once again the exclusive sports betting partner of Barstool Sports. The more things change the more they stay the same.”

DraftKings is yet to comment on the announcement.

Barstool back with Portnoy

The deal comes just a few months after Portnoy took back the Barstool brand from Penn Entertainment. Penn purchased the brand in 2020 and was running spo..

February 12, 2024

More than 14,500 bets per second recorded ahead of Super Bowl

GeoComply has reported a 22.3% year-on-year increase in geolocation checks during Super Bowl LVIII weekend.

Last night (11 February), Kansas City Chiefs beat the San Francisco 49ers 25-22 to land their second consecutive Super Bowl. The game took place at Nevada’s Allegiant Stadium, with GeoComply carrying out checks on betting activity over the whole weekend.

Checks took place in US states where sports betting is legal, as well as the unincorporated territory of Puerto Rico. This does not include Florida, where the Seminole tribe launched online betting with Hard Rock Bet in November last year.

GeoComply says the increase in geolocation checks is positive for legal betting in the US. It says the rise underscores a shift towards a regulated, taxed and safe betting environment.

Record pre-game activity

Other key data from GeoComply includes record pre-game activity. In the minutes before kick-off, 14.75 thousand transactions per second were reported, the highest on record and almo..

February 12, 2024

New York breaks online sports betting revenue record again in January

New York set a new online sports betting record for the second consecutive month during January, with operators generating $211.5m (£167.5m/€196.1m).

The January total was 12.3% ahead of the previous record of $188.3m set in December of 2023. It was also 41.6% more than the $149.4m reported in New York in January last year.

In terms of handle, players wagered a total of $1.96bn during the month. This was 9.5% up from $1.79bn in January 2023 but 3.9% less than December’s $2.04bn. It was also 6.7% behind the record $2.10bn reported in November last year.

Players spent more than $2.0bn between october 2023 and december

However, January marked the end of a three-month run of New York players spending more than $2.00bn betting on sports online. The state first surpassed the $2.00bn milestone in October 2023.

FanDuel clinches monthly revenue record in January

Looking at individual operators, Flutter Entertainment’s FanDuel remains the frontrunner by some distance.

In January, FanDuel..

February 12, 2024

Iowa sports betting handle and revenue rise in January

Sports betting handle and revenue in Iowa both increased year-on-year in January but fell on a month-on-month basis from December.

Total consumer spending in Iowa during January was $259.5m (£205.4m/€240.5m). This is 11.1% ahead of $233.6m in January 2023 and but 8.2% behind $282.7m in December.

Some $238.4m was spent wagering on sports online, while the remaining £21.1m was bet at retail sportsbooks.

revenue dipped 8.2% compared to december 2023

As for revenue, this amounted to $22.1m in January. The figure is 33.9% clear of $16.5m in January last year but 16.0% short of December’s $26.3m haul.

Online wagering accounted for $20.5m of all monthly revenue in Iowa, with retail’s share at $1.5m.

FanDuel and Diamond Jo Dubuque remains Iowa frontrunners

In terms of individual operators, FanDuel and Diamond Jo Dubuque remain the leaders in Iowa by some distance. For January, the partnership generated $8.0m from $68.0m in bets.

DraftKings and partner Wild Rose Jefferson followed in a ..

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Daily Archives: February 12, 2024