BetMGM has announced a partnership with the social media platform X, formerly known as Twitter, becoming its exclusive live odds sports betting partner.
BetMGM, a joint venture between Entain and MGM Resorts, labelled the move a “first-of-its-kind” partnership, with BetMGM’s odds and branding integrated onto the social media platform in the United States.
The visible odds will initially be just professional American football, although each of the major professional and college sports are expected to follow in the next couple of weeks.
BetMGM chief executive Adam Greenblatt said: “X is the centre of the sports world’s conversation 24 hours a day, seven days a week. Being directly accessible within that forum is an unprecedented opportunity to expand our reach to a passionate and engaged audience.
Linda Yaccarino, X chief executive, added: “Sports never sleep on X and now with our strategic partnership with BetMGM, fans are practically in the front row. We’re bringing sports fans on ..