North American stock car racing association Nascar has entered into a multi-year partnership with micro-betting technology provider nVenue.
Under the deal, nVenue will become an official micro-betting data and technology provider to Nascar. This will see nVenue develop in-race micro-betting markets and predictive content for fans across the US.
nVenue will work directly with the league to design and develop in-race odds. These will include non-traditional betting markets such as stage results, qualifying and pit road betting opportunities.
In addition, nVenue will use live racetrack data and historical race data points to create predictions and odds. This covers each race and driver.
“This collaboration epitomises a shared vision to entertain fans and enhance the race viewing experience,” Nascar’s managing director for sports betting, Joe Solosky, said. “We’re thrilled to pair our racing product with expert technology like nVenue’s to bring micro-betting to Nascar fans going forwa..
