North American stock car racing association Nascar has entered into a multi-year partnership with micro-betting technology provider nVenue.
Under the deal, nVenue will become an official micro-betting data and technology provider to Nascar. This will see nVenue develop in-race micro-betting markets and predictive content for fans across the US.
nVenue will work directly with the league to design and develop in-race odds. These will include non-traditional betting markets such as stage results, qualifying and pit road betting opportunities.
In addition, nVenue will use live racetrack data and historical race data points to create predictions and odds. This covers each race and driver.
“This collaboration epitomises a shared vision to entertain fans and enhance the race viewing experience,” Nascar’s managing director for sports betting, Joe Solosky, said. “We’re thrilled to pair our racing product with expert technology like nVenue’s to bring micro-betting to Nascar fans going forward.”
nVenue CEO and co-founder Kelly Pracht added: “nVenue is thrilled to partner with the Nascar team to build the future of in-race betting and live engagements to delight fans for years to come.
“It is a terrific match. nVenue brings the real-time predictive sports platform for micro-bets and media. Nascar brings the mindshare and reach of a league ready to innovate levelled-up fan experiences.
“We predict this industry-first collaboration will be significantly beneficial not only for sportsbooks and media, but also for Nascar’s base of knowledgeable and new fans.”