Nascar seeks US betting boost through Sportradar deal

National Association for Stock Car Auto Racing (Nascar) is seeking to boost its profile within US sports betting through an expanded partnership with Sportradar.

A four-year deal between Nascar and Sportradar will now feature official betting data. The deal extends their long-term media data rights partnership that covers live timing and scoring data.

Nascar said sports betting on its events has increased exponentially since it signed its first agreement covering the sector. Betting operators saw a 51.5% year-on-year increase in the total amount of money wagered on the sport in 2022.

“As the sports industry’s leading technology company and a trusted partner of sportsbooks and media companies, Sportradar is uniquely positioned to support Nascar in capturing commercial opportunities,” said Eric Conrad, Sportradar’s executive vice-president of strategic partnerships and content.

“Our ability to leverage these rights in the marketplace will ultimately enrich the Nascar experience for f..

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Nascar secures micro-betting partnership with nVenue

North American stock car racing association Nascar has entered into a multi-year partnership with micro-betting technology provider nVenue.

Under the deal, nVenue will become an official micro-betting data and technology provider to Nascar. This will see nVenue develop in-race micro-betting markets and predictive content for fans across the US.

nVenue will work directly with the league to design and develop in-race odds. These will include non-traditional betting markets such as stage results, qualifying and pit road betting opportunities.

In addition, nVenue will use live racetrack data and historical race data points to create predictions and odds. This covers each race and driver.

“This collaboration epitomises a shared vision to entertain fans and enhance the race viewing experience,” Nascar’s managing director for sports betting, Joe Solosky, said. “We’re thrilled to pair our racing product with expert technology like nVenue’s to bring micro-betting to Nascar fans going forwa..

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