Sports data and technology provider Genius Sports has extended its exclusive partnership with Football DataCo, the business that manages data rights for the English Premier League.
Under the terms of the new deal, Genius extends its official partnership with the data rights organisation to 2025. It also expands the agreement to cover new areas such as Genius’ data tracking product.
Genius’ 2019 deal with Football DataCo
The previous partnership – first established in 2019 – granted Genius the exclusive rights to collect, license and distribute official live betting data from the EPL to its sportsbook clients. The deal also covers the English Football League (EFL) and Scottish Professional Football League (SPFL).
The new deal, which is set to expire at the conclusion of the 2024-25 season, will see the business distribute data from over 4,000 UK football fixtures per season.
As the official tracking data and analytics partner to the EPL, Genius Sports also expanded its partnershi..