February 2023

February 6, 2023

Bet-at-home switches to EveryMatrix sportsbook platform

European gaming operator Bet-at-home has expanded its partnership with EveryMatrix to include its full sportsbook platform.

Bet-at-home has added to EveryMatrix’s existing casino technology by adopting the supplier’s OddsMatrix sportsbook and turnkey solution, including player management, payments module, and affiliate software.

The deal covers every market where Bet-at-home is present with a two-phased launch kicking off with the MGA-licensed business, followed soon after by the German regulated business.

EveryMatrix said Bet-at-home will become one of its largest sports clients in both revenue and brand value.

Marco Falchetto, chief executive of Bet-at-home, said: “We have been thrilled with the results EveryMatrix have achieved within our casino division, therefore we are delighted to extend this to integrating their proven sportsbook platform and services and pushing the go live button.

“The combination of their outstanding track record, best-in-class technology and enormous ..

February 3, 2023

Playtech extends exclusive SSBT deal with Paddy Power

Playtech has announced the extension of its exclusive partnership with major retail and online brand Paddy Power.

The new multi-year deal builds on a longstanding relationship between the supplier and the Flutter Entertainment-owned operator, dating back more than 10 years.

As part of the new deal, Playtech will remain the exclusive provider of Self Service Betting Terminals (SSBTs) for Paddy Power in both the UK and Ireland.

Playtech said the new deal comes amid a period of growing popularity for sports betting terminals in retail shops, which was in evidence during the recent Fifa World Cup. It has recently rolled out new features such as the improved Betbuilder and Player Props.

Shimon Akad, chief operating officer at Playtech, said: “Paddy Power has grown into a leading force since its inception over 30 years ago, and we look forward to building on our successful partnership with them. Our software performance has made this ongoing collaboration possible, and we are set on pro..

February 3, 2023

Sportradar launches AI-led Insight Tech Services suite

Sportradar has announced the launch of Insight Tech Services, a suite of standalone artificial intelligence (AI) led solutions for in-house use by sportsbook operators.

Insight Tech Services has been launched as a complement to Sportradar’s Managed Trading Services (MTS), and features trading, risk management and marketing tools.

It has been designed to allow operators to optimise performance and achieve a deeper understanding of their business and their customers through AI solutions.

“In the hyper-competitive betting market, sportsbook operators are under pressure to improve performance and engage more deeply with their customers,” said Paolo Personeni, managing director of managed betting services at Sportradar. “By combining Sportradar’s market leading artificial intelligence and impressive depth of betting industry data, Insight Tech Services provides operators with the tools they need to manage an efficient sportsbook in-house and directly engage with bettors, delivering a ser..

February 2, 2023

US sports betting: Is micro betting the sports equivalent of igaming?

As the US sports betting industry evolves, could this herald a new genre of products? H2 Gambling Capital examines micro betting, one of the first innovations to emerge.

Micro betting is a subset of in-play wagering that allows players to wager on individual moments in a game in real-time. It offers the instant gratification / continuous betting opportunities of igaming but with the skill of sports betting.

Jump to:

In-play betting – Market potential

Micro betting – Market potential

Micro betting – Current performance

Micro betting could be a key driver to increase in-play wagering of US sports to levels of that seen in Europe for basketball and tennis, with the majority of wagering activity being incremental to existing spend.

Other benefits of a high frequency, low price sports betting product include:

Attracting a younger generation of customers that prefer less time commitmentIncreasing player engagement and therefore LTVsIncreasing spend of “casual” players – therefore red..

February 2, 2023

Betfred partners USL team to launch sports betting in Virginia

Betfred became the latest operator to launch online sports betting in Virginia after securing a partnership with United Soccer League (USL) team Loudoun United FC.

Players in the state will be able to place bets on a wide range of sports via Betfred’s online sportsbook, with Virginia becoming the ninth state in which the operator is active in the US.

Customers will also have access to the Betfred Rewards scheme.

Read the full story on iGB North America

February 2, 2023

Virginia sports betting handle reaches $503.1m in December

Players in Virginia spent $503.1m betting on sports during December, a 17.9% increase on the same month in 2021 but a slight month-on-month decline.

Total handle for the month was comfortably ahead of $426.6m in December 2021 but was down 3.0% from $518.8.m in November of 2022.

Adjusted gross gaming revenue for December – total wagers minus winnings, bonuses and promotions and other authorised deductions – rocketed by 365.4% to $10.1m, although this was 11.0% behind $52.8m in November.

Read the full story on iGB North America

February 2, 2023

UK Tote unveils daily North American racing offering

Pool betting operator UK Tote has confirmed that its customers will now be able to bet on daily North American thoroughbred racing across all digital platforms.

Tote announced today (2 February) that such betting options have been available via its Android and iOS applications, as well as its mobile web and Tote.co.uk platforms, plus its text-betting service, since last week.

It added thatSaturday’s Pegasus World Cup pools from Gulfstream Park in Florida saw a total of $43m wagered across the card.

As part of a phased approach, customers will initially have access to win, place, exacta and trifecta pools, with betting offered on the North American racing schedule broadcast on the Sky Sports Racing channel. Live and free streaming coverage will be available for customers via the Tote’s digital platforms.

Tote has linked up with 1/ST Content, a distributor of content for 60 North American racecourses, to deliver new feeds and data to support the offering.

Enhanced racecard content w..

February 2, 2023

France breaks online betting records during 2022 World Cup

French football fans wagered almost €600m online on the 2022 Fifa World Cup, as operators smashed handle and revenue records.

According to figures released by the national gaming authority, l’Autorité Nationale des Jeux (ANJ), some €597m was put down by French bettors, who saw their team lose to Argentina in the final. The handle figure was up 56% on the 2018 Fifa World Cup – which France won – and up 37% on Euro 2020, although the latter featured fewer games.

The ANJ said that while results recorded in FDJ sales outlets have yet to be published, handle for online and retail could exceed €900m.

Some 54 million bets were placed, which was more than double the number in 2018, while the €51m placed on the final between France and Argentina created a new record for a single game and was well up on the €38m wagered on the France-Croatia final four years previously. Some 2.6 million player accounts placed a bet during the competition, representing 2.2 million unique players.

The tourname..

February 2, 2023

BetOnline agrees to sportsbook deal with Major League Wrestling

Major League Wrestling (MLW) has named BetOnline as its official sportsbook partner and title sponsor.

MLW is a multi-national pro-wrestling organisation and sports media holding company.

The sponsorship will begin this month.

Court Bauer, CEO of MLW, said that BetOnline is the ideal partner for MLW’s sports offerings, which consists of combat sports.

“Sports gaming is embedded in all forms of sports and a partner like BetOnline goes hand-in-hand with MLW and our distinct combat sports product,” said Bauer. “Just as they are a leader in the rapidly growing sports gaming space, MLW aims to lead in a time when pro wrestling has never been hotter, and we’re looking forward to all the ways this partnership will grow.”

This deal follows MLW’s recent announcement of its distribution deal with Reelz, which will distribute MLW’s new weekly flagship series MLW Underground Wrestling and produce the first MLW action figures.

“We are extremely thrilled to partner with Major League Wrestling ..

February 1, 2023

US sports betting: What will drive future growth?

H2 Gambling Capital analyses the factors that could drive ongoing growth in the US sports betting market, and whether products or new markets will play decisive roles.

Jump to:

Expansion into new states

Growth in existing states

Expansion of in-play wagering

What drives gross win?

Expansion into new states

A material amount of sports betting gross win growth that H2 Gambling Capital has forecast is based on further expansion into new states.

H2 Gambling Capital forecasts US sports betting gross win to reach $23.2bn by 2030. Of this growth 57% is from states where sports betting is already legal, while 43% is from states where sports betting is expected to legalise in the coming years.

In terms of the importance of new potential states, California is by far the most important, although the recent ballot result means that H2 does not expect anything to pass in the state for at least another four years. By contrast, Ohio launched sports betting on 1 January 2023 with Massachusett..

February 1, 2023

IBIA reports 268 suspicious betting alerts in 2022

The International Betting Integrity Association (IBIA) announced that it reported 268 suspicious sports betting alerts in 2022 – a 14% year-on-year increase.

This compares with an average of 230 alerts announced between 2019 and 2021.

The association stated this increase can be largely put down to a widening of its monitoring network due to membership growth.

During the year, the IBIA added 16 new members to its ranks, meaning that 45 businesses representing 125 betting brands now count themselves as members.

“The addition of 16 new members in 2022 has undoubtedly strengthened our monitoring and alert network and our ambition is to see all responsible regulated sports betting operators collaborating through IBIA,” said Khalid Ali, CEO of the IBIA. “Proactive and collaborative action by our sector is an essential component in the fight against match-fixing, and to enhancing the overall reputation of the sector in general.”

Divided by quarter, there were 48 alerts in Q1, rising to ..