Daily Archives: February 2, 2023

US sports betting: Is micro betting the sports equivalent of igaming?

As the US sports betting industry evolves, could this herald a new genre of products? H2 Gambling Capital examines micro betting, one of the first innovations to emerge.

Micro betting is a subset of in-play wagering that allows players to wager on individual moments in a game in real-time. It offers the instant gratification / continuous betting opportunities of igaming but with the skill of sports betting.

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In-play betting – Market potential

Micro betting – Market potential

Micro betting – Current performance

Micro betting could be a key driver to increase in-play wagering of US sports to levels of that seen in Europe for basketball and tennis, with the majority of wagering activity being incremental to existing spend.

Other benefits of a high frequency, low price sports betting product include:

Attracting a younger generation of customers that prefer less time commitmentIncreasing player engagement and therefore LTVsIncreasing spend of “casual” players – therefore red..

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Betfred partners USL team to launch sports betting in Virginia

Betfred became the latest operator to launch online sports betting in Virginia after securing a partnership with United Soccer League (USL) team Loudoun United FC.

Players in the state will be able to place bets on a wide range of sports via Betfred’s online sportsbook, with Virginia becoming the ninth state in which the operator is active in the US.

Customers will also have access to the Betfred Rewards scheme.

Read the full story on iGB North America

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Virginia sports betting handle reaches $503.1m in December

Players in Virginia spent $503.1m betting on sports during December, a 17.9% increase on the same month in 2021 but a slight month-on-month decline.

Total handle for the month was comfortably ahead of $426.6m in December 2021 but was down 3.0% from $518.8.m in November of 2022.

Adjusted gross gaming revenue for December – total wagers minus winnings, bonuses and promotions and other authorised deductions – rocketed by 365.4% to $10.1m, although this was 11.0% behind $52.8m in November.

Read the full story on iGB North America

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UK Tote unveils daily North American racing offering

Pool betting operator UK Tote has confirmed that its customers will now be able to bet on daily North American thoroughbred racing across all digital platforms.

Tote announced today (2 February) that such betting options have been available via its Android and iOS applications, as well as its mobile web and Tote.co.uk platforms, plus its text-betting service, since last week.

It added thatSaturday’s Pegasus World Cup pools from Gulfstream Park in Florida saw a total of $43m wagered across the card.

As part of a phased approach, customers will initially have access to win, place, exacta and trifecta pools, with betting offered on the North American racing schedule broadcast on the Sky Sports Racing channel. Live and free streaming coverage will be available for customers via the Tote’s digital platforms.

Tote has linked up with 1/ST Content, a distributor of content for 60 North American racecourses, to deliver new feeds and data to support the offering.

Enhanced racecard content w..

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France breaks online betting records during 2022 World Cup

French football fans wagered almost €600m online on the 2022 Fifa World Cup, as operators smashed handle and revenue records.

According to figures released by the national gaming authority, l’Autorité Nationale des Jeux (ANJ), some €597m was put down by French bettors, who saw their team lose to Argentina in the final. The handle figure was up 56% on the 2018 Fifa World Cup – which France won – and up 37% on Euro 2020, although the latter featured fewer games.

The ANJ said that while results recorded in FDJ sales outlets have yet to be published, handle for online and retail could exceed €900m.

Some 54 million bets were placed, which was more than double the number in 2018, while the €51m placed on the final between France and Argentina created a new record for a single game and was well up on the €38m wagered on the France-Croatia final four years previously. Some 2.6 million player accounts placed a bet during the competition, representing 2.2 million unique players.

The tourname..

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BetOnline agrees to sportsbook deal with Major League Wrestling

Major League Wrestling (MLW) has named BetOnline as its official sportsbook partner and title sponsor.

MLW is a multi-national pro-wrestling organisation and sports media holding company.

The sponsorship will begin this month.

Court Bauer, CEO of MLW, said that BetOnline is the ideal partner for MLW’s sports offerings, which consists of combat sports.

“Sports gaming is embedded in all forms of sports and a partner like BetOnline goes hand-in-hand with MLW and our distinct combat sports product,” said Bauer. “Just as they are a leader in the rapidly growing sports gaming space, MLW aims to lead in a time when pro wrestling has never been hotter, and we’re looking forward to all the ways this partnership will grow.”

This deal follows MLW’s recent announcement of its distribution deal with Reelz, which will distribute MLW’s new weekly flagship series MLW Underground Wrestling and produce the first MLW action figures.

“We are extremely thrilled to partner with Major League Wrestling ..

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