Sportradar has announced the launch of Insight Tech Services, a suite of standalone artificial intelligence (AI) led solutions for in-house use by sportsbook operators.

Insight Tech Services has been launched as a complement to Sportradar’s Managed Trading Services (MTS), and features trading, risk management and marketing tools.

It has been designed to allow operators to optimise performance and achieve a deeper understanding of their business and their customers through AI solutions.

“In the hyper-competitive betting market, sportsbook operators are under pressure to improve performance and engage more deeply with their customers,” said Paolo Personeni, managing director of managed betting services at Sportradar. “By combining Sportradar’s market leading artificial intelligence and impressive depth of betting industry data, Insight Tech Services provides operators with the tools they need to manage an efficient sportsbook in-house and directly engage with bettors, delivering a service that’s tailored to the interests and preferences of individual customers.”

In terms of trading, the service generates tailored betting odds designed to offer more accurate prices. It also offers bespoke betting markets to increase sportsbook margins and enhance customer experience.

The risk management tools process an enhanced level of betting ticket information enabling operators to examine the risk associated with a specific player account, bet or sports event, limiting the financial exposure of a sportsbook operator.

Insight Tech Services also offers automated player categorising which allows operators to personalise the sports betting experience for its customers.

Last year, Sportradar launched Orako, its new all-in-one sportsbook solution for betting operators. Orako offers technology, products and tools for operators looking to establish an omnichannel sports betting service for customers.

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