September 2, 2022 - Bookielink

September 2, 2022

Betr launches micro-betting app

Betr has launched its micro-betting focused app on a free-to-play basis across the US ahead of it obtaining licences and regulatory approval.

Betr was founded by Joey Levy, who was also the founder of Simplebet, and social media personality Jake Paul, who is the business’ president. Its app is focused on enabling users to predict the outcomes of every moment of every sporting event, including all pitches and at-bats in Major League Baseball games and every play and drive of all National Football League fixtures.

Betr officially launched last month, having raised $50m in funding.

The app is available nationwide initially for social play, with users able to wager coins which can be redeemed for real prizes. Having recently applied for a licence in Ohio, Betr added that real money betting will be available over the coming months.

“We are thrilled to announce the launch of the Betr app today,” said Joey Levy, founder and chief executive of Betr.

“We view this free-to-play experience a..

September 2, 2022

BetMGM marks Kansas launch with Chiefs deal

BetMGM has marked its entry into the Kansas sports betting market by partnering with the Kansas City Chiefs.

The state’s sports betting market went live on 1 September, with six operators having been licensed to offer their services.

BetMGM debuted in its 24th market across North America, and also announced its partnership with the National Football League’s (NFL) Chiefs ahead of the new season.

To read the full article, visit iGB North America.

September 2, 2022

Simon Hammon’s lessons from a lifetime in slots: The present

Simon Hammon, recently named chief executive of Relax Gaming, insists he’s not a typical “product guy”. But the games released under his watch, like Starburst during his time at NetEnt, have had a massive impact on the industry. In the second part of a three-part interview, Hammon offers advice for businesses in the crowded slots space of today.

Simon Hammon’s success at NetEnt ultimately took him to Relax Gaming. In part one of this series, Hammon outlined how the move might have looked to some like a “step down”.

But since joining, the business has been growing strongly. For the second quarter of 2022, revenue was up 20% quarter-on-quarter to £5.2m, with six new titles rolled out and the Dream Drop jackpot feature going live.

Its partner base expanded to 15 new operators in that same period, while 132 studios were integrated into its RGS, while its reach extended to Italy and Spain, with a licence for Ontario setting it up for entry to North America.

That business-minded view has..

September 2, 2022

Brazilian operators risk being punished for government inaction

iGB op-ed: Daniel O’Boyle argues that Brazil’s latest crackdown on sponsorship punishes operators that believed they had a clear pathway to launching before the winter.

Five matches into the season, the Premier League – and European club football in general – is well and truly back.

But the big moment of anticipation in the football world this year is still to come, when those domestic leagues will, of course, stop this winter, for the 2022 Fifa World Cup.

However excited those in Europe may be, surely no nation can match Brazil in its enthusiasm for the World Cup.

So naturally, the event has long been the circled date on the calendar for the launch of regulated sports betting in Brazil.

Operators had surely hoped that the months in the build-up to the event would be a time to prepare to get their licensed operations up and running, putting the finishing touches in place to take bets on the World Cup.

But instead, it might be close to the exact opposite.

With the opening match n..

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Daily Archives: September 2, 2022