Betr has launched its micro-betting focused app on a free-to-play basis across the US ahead of it obtaining licences and regulatory approval.
Betr was founded by Joey Levy, who was also the founder of Simplebet, and social media personality Jake Paul, who is the business’ president. Its app is focused on enabling users to predict the outcomes of every moment of every sporting event, including all pitches and at-bats in Major League Baseball games and every play and drive of all National Football League fixtures.
Betr officially launched last month, having raised $50m in funding.
The app is available nationwide initially for social play, with users able to wager coins which can be redeemed for real prizes. Having recently applied for a licence in Ohio, Betr added that real money betting will be available over the coming months.
“We are thrilled to announce the launch of the Betr app today,” said Joey Levy, founder and chief executive of Betr.
“We view this free-to-play experience a..
