Sportradar Archives

July 5, 2023

Sportradar wins bid for CONMEBOL data rights

Sports data analytics and technology business Sportradar has announced that the continental governing body of South American football, CONMEBOL, has chosen the business as its new betting data rights partner.

The outcome of the competitive bidding process will see Sportradar become CONMEBOL’s exclusive audio visual and betting data rights partner.

The multi-year deal covers the worldwide rights for three CONMEBOL football competitions – the Copa Libertadores, the Recopa Sudamericana and the Copa Sudamericana. Under the terms of the agreement, the rights will run for the next four seasons.

Sportradar and CONMEBOL strengthen relationship

CONMEBOL’s secretary-general, José Astigarraga, said the organisation was “glad” to strengthen its relationship with Sportradar.

“We are sure that the prestigious CONMEBOL club tournaments, with more than 60 years of history, will be a great showcase to be able to get closer to the true fans of South American football,” he added.

since 2019, sport..

June 23, 2023

Genius extends Premier League data rights deal

Sports data and technology provider Genius Sports has extended its exclusive partnership with Football DataCo, the business that manages data rights for the English Premier League.

Under the terms of the new deal, Genius extends its official partnership with the data rights organisation to 2025. It also expands the agreement to cover new areas such as Genius’ data tracking product.

Genius’ 2019 deal with Football DataCo

The previous partnership – first established in 2019 – granted Genius the exclusive rights to collect, license and distribute official live betting data from the EPL to its sportsbook clients. The deal also covers the English Football League (EFL) and Scottish Professional Football League (SPFL).

The new deal, which is set to expire at the conclusion of the 2024-25 season, will see the business distribute data from over 4,000 UK football fixtures per season.

As the official tracking data and analytics partner to the EPL, Genius Sports also expanded its partnershi..

April 11, 2023

Sportradar extends with college sport’s Big Ten Network

Sportradar has renewed its partnership with Big Ten Network to power its OTT platform B1G+ until the end of the 2024-25 college athletics season.

The two-season extension will see Sportradar collaborate with Big Ten Network to enhance the user experience for fans of one of the premier collegiate conferences in the US through additional front-end experiences that also include the integration and visualisation of sports data.

Additionally, Sportradar is continuing to provide Big Ten Network its technology and data-driven OTT solutions to manage the B1G+’s OTT backend and frontend – including web, mobile and connected TV apps – UX/UI design, as well as third-party integration.

Big Ten Network originally selected Sportradar to support the relaunch of B1G+ in summer 2021, delivering live streams of Big Ten Olympic sports, video-on-demand of basketball and football games and school-specific channels allowing fans to focus on content from their favourite team, for one of the premier colleg..

March 15, 2023

US growth drives 30% revenue rise in Sportradar FY22

Sportradar reported a 30% rise in revenue from €561.2m (£490.1m/$591.2m) in 2021 to €730.2m in its full-year 2022 financial report, driven by 78% growth in the US, as well as 26% growth from its international operations.

The company’s reported revenue beat its annual projected outlook range of €718m to €723m. US revenue stood at €127m for the year, as opposed to the €71.7m the business reported in 2021. This compares with the 25.8% rise in its international betting segment which grew from €309.4m to €389.1m from 2021 to 2022.

From this revenue, the business announced adjusted earnings before interest, taxes, depreciation and amortisation (EBITDA) of €125.8m, a 23% increase from the €102.0m the company achieved in 2021.

The business hailed the strong results across all its key performance metrics. CEO Carsten Koerl said he was “very pleased” with the company’s results, driven by what he described as “exceptional execution”.

“We saw excellent performance across all of our key perfo..

March 13, 2023

Sportradar secures ATP betting and streaming rights

Sportradar, the sports tech company and subsidiary of Sportradar Group AG, has been successfully chosen as the bidder for the global Association of Tennis Professionals (ATP) betting and streaming rights.

After a comprehensive request for proposal (RFP) process by Tennis Data Innovations (TDI), the streaming rights will commence in 2024 and last for a six-year cycle.

The RFP process kicked off in early 2023 as the TDI reviewed five different bidders’ proposals across multiple rounds.

This is not Sportradar’s first exposure to ATP. The company has supplied official ATP Tour and Challenger Tour secondary data feeds since the beginning of 2022.

Tennis Data Innovations CEO, David Lampitt, commented on Sportradar’s success: “We are grateful to all the bidders who showed such commitment to our content throughout the selection process.

“Sportradar has been chosen as the best partner to deliver against our growth ambitions due to their combination of product capabilities, global reac..

March 3, 2023

Ballers Sportsbook partners Sportradar to launch sports betting in Puerto Rico

Newly established Puerto Rican sports betting operator Ballers Sportsbook has announced plans to go live in the unimported US territory through a new partnership with Sportradar.

Under the multi-year agreement, Sportradar will supply Ballers with its Orako sportsbook solution, with Ballers planning to fully integrate this with R Franco Digital Player Account Management technology to allow for omnichannel betting.

Ballers customers will have access to Sportradar’s betting portfolio, enabling them place a range of bets such as parlays, in-game wagering, teasers, futures and player props across their favourite sports.

Read the full story on iGB North America

February 7, 2023

Eyes on the prize

Marese O’Hagan speaks to Luka Pataky, chief product officer computer vision at Sportradar, about how Sportradar’s computer vision technology could revolutionise sports betting for good.

In a market as crowded as sports betting, artificial intelligence (AI) technologies like computer vision must continually reinvent themselves in order to remain relevant.

Arguably, it has a well-founded basis in this space, having begun as a completely different project close to 10 years ago.

“Before this role, I was head of innovation at Sportradar, and that’s how we started this computer vision journey as well – it was an innovation project that actually grew,” says Pataky.

Pataky acknowledges that similar technologies have been around for a long time, existing well outside the realms of sports betting.

“It’s not a new area,” he admits. “Computer vision has been around for decades and in some industries it has been used a lot – manufacturing, production lines.”

In describing exactly what compute..

February 3, 2023

Sportradar launches AI-led Insight Tech Services suite

Sportradar has announced the launch of Insight Tech Services, a suite of standalone artificial intelligence (AI) led solutions for in-house use by sportsbook operators.

Insight Tech Services has been launched as a complement to Sportradar’s Managed Trading Services (MTS), and features trading, risk management and marketing tools.

It has been designed to allow operators to optimise performance and achieve a deeper understanding of their business and their customers through AI solutions.

“In the hyper-competitive betting market, sportsbook operators are under pressure to improve performance and engage more deeply with their customers,” said Paolo Personeni, managing director of managed betting services at Sportradar. “By combining Sportradar’s market leading artificial intelligence and impressive depth of betting industry data, Insight Tech Services provides operators with the tools they need to manage an efficient sportsbook in-house and directly engage with bettors, delivering a ser..

November 16, 2022

Sportradar raises guidance after US segment turns Q3 profit

Sportradar raised its full-year guidance after it reported a 30.7% revenue increase to €178.8m and said its US segment turned a profit in Q3.

Sportradar reported that revenue from the United States was up by 61.2% to €31.6m.

“This growth was driven by a strong increase of US betting services, driven by cross-selling non-data products to betting operators as well as benefiting from our customers’ growth as a result of a development in the underlying market and new states legalising betting,” the group said.

Rest-of-world betting services was the largest segment of the business, with revenue up 28.4% from Q3 of 2021.

This, Sportradar said, was mostly due to clients using more products in which Sportradar receives a higher revenue share, such as as managed betting services.

“This growth was driven primarily by increased sales of our higher value-add offerings including managed betting services, which increased 84% to €38.2 million, and live odds services, which increased 12% to €27..

November 4, 2022

Fanatics hires Brandt Iden as VP of government affairs

Fanatics Betting and Gaming has hired former Michigan legislator Brandt Iden as its new vice-president of government affairs, as the business edges closer to launching its betting product.

Iden was elected to the Michigan House of Representatives in 2014, until 2020 when he reached the state term limit. During this time he spearheaded the efforts to legalise both sports betting and online casino gaming in the state.

He then joined Sportradar, where he was head of government affairs during a period in which the business went public on the Nasdaq exchange.

Now, he joins Fanatics ahead of the apparel brand’s long-rumoured launch of a sports betting operation.

Read the full story on iGB North America

October 20, 2022

Sportradar gains sub-licence for ATP tennis data

Sportradar has agreed a deal with Tennis Data Innovations (TDI) and IMG, allowing it access to a sub-licence for ATP tennis data.

This new partnership focuses on the creation of a new secondary feed, which will grant access of betting-related services based on official ATP Tour and ATP Challenger Tour scores to a number of bookmakers worldwide.

The new feed will deliver scores directly from the umpire’s chair and offer complete and uninterrupted coverage of events across the whole season. Consequently, this will allow bookmakers to ensure more stable and reliable in-play betting markets and improve customer experience.

The data in the new feed is delivered in parallel with the existing official fast data feed which was from IMG Arena. By offering an alternative feed to bookmakers, the reach of official data is expanded and it increases the access to tennis betting experiences powered by official scores.

“By taking a constructive and innovative commercial approach, TDI has found a ..

October 12, 2022

Sportradar to provide data for XLMedia affiliate sites

Sportradar has entered into a multi-year sports betting data partnership with affiliate giant XLMedia.

Under the deal, Sportradar will serve as the official sports data provider to XLMedia through the delivery of a range of digital products and services.

XLMedia will leverage Sportradar’s real-time sports data products for North American and international sports properties across its owned and operated digital properties including SportsBettingDime, SaturdayTradition, SaturdayDownSouth, CrossingBroad, EliteSportsNY and Canadian Sports Betting.

Sportradar will also provide a selection of visualisation tools such as widgets and live match trackers to help enhance XLMedia’s editorial content.

In addition, Sportradar will supply betting odds and insights to support XLMedia with a rising demand for sports betting across its network of websites.

“This partnership highlights Sportradar’s ability to be a one-stop shop for exclusive betting data and sports content for XLMedia’s high quali..

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Tag: Sportradar