Sportradar has agreed a deal with Tennis Data Innovations (TDI) and IMG, allowing it access to a sub-licence for ATP tennis data.
This new partnership focuses on the creation of a new secondary feed, which will grant access of betting-related services based on official ATP Tour and ATP Challenger Tour scores to a number of bookmakers worldwide.
The new feed will deliver scores directly from the umpire’s chair and offer complete and uninterrupted coverage of events across the whole season. Consequently, this will allow bookmakers to ensure more stable and reliable in-play betting markets and improve customer experience.
The data in the new feed is delivered in parallel with the existing official fast data feed which was from IMG Arena. By offering an alternative feed to bookmakers, the reach of official data is expanded and it increases the access to tennis betting experiences powered by official scores.
“By taking a constructive and innovative commercial approach, TDI has found a way to serve another part of the market with official data,” said Moritz Gloeckler, Sportradar MD partner and content management.
“This sub-licence agreement enables Sportradar to improve the depth and availability of trusted products to sportsbooks who were previously unable to access official data, broadening the appeal of ATP Tour and ATP Challenger Tour events to fans and bettors.”
The deal also included that Sportradar will join the list of suppliers licensed to provide odds and trading services based on the official fast data feed to increase the integrity of the sport.
David Lampitt, TDI CEO and previous managing director at Sportradar said: “We’re delighted to welcome Sportradar, a leader and innovator in the sports data industry, as a supply partner to TDI.
“Together with our existing family of world-class partners, they are helping us expand the distribution of the best tennis data feeds to customers all around the world and generate new revenue streams to invest back into the sport.”
This follows Sportradar agreeing a sub-licence from Genius for Premier League data, which was the result of a legal dispute. The argument dates back to February 2020, after Genius signed an agreement with FDC that granted exclusive rights to collect, license and distribute live data from the Premier League, the Football League and the Scottish Professional Football League.
The new settlement states that Sportradar will be given a licence that allows access to a delayed secondary feed until 2024, but must stop all unofficial scouting.