Sportradar has agreed a deal with Tennis Data Innovations (TDI) and IMG, allowing it access to a sub-licence for ATP tennis data.
This new partnership focuses on the creation of a new secondary feed, which will grant access of betting-related services based on official ATP Tour and ATP Challenger Tour scores to a number of bookmakers worldwide.
The new feed will deliver scores directly from the umpire’s chair and offer complete and uninterrupted coverage of events across the whole season. Consequently, this will allow bookmakers to ensure more stable and reliable in-play betting markets and improve customer experience.
The data in the new feed is delivered in parallel with the existing official fast data feed which was from IMG Arena. By offering an alternative feed to bookmakers, the reach of official data is expanded and it increases the access to tennis betting experiences powered by official scores.
“By taking a constructive and innovative commercial approach, TDI has found a ..