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March 10, 2023

Massachusetts’ mobile sports betting market goes live

The six online operators approved to launch mobile sports betting offerings in Massachusetts – FanDuel, DraftKings, WynnBet, Barstool, BetMGM and Caesars – have gone live in Massachusetts.

More than six months on from when then-governor Charlie Baker signed House Bill 5164 into law, players have begun placing bets from the six online operators licensed by the Massachusetts Gaming Commission (MGC) – joining the now majority of US states that have legalised the activity.

The rollout follows the launch of retail sports betting towards the end of January, that permitted any land-based casino or racetrack operator to apply for a licence.

“The debut of sports betting in Massachusetts has delivered an incredible amount of excitement and activity to our retail sportsbook at MGM Springfield,” said BetMGM CEO Adam Greenblatt. “We’re proud to expand our best-in-class wagering experience statewide during one of sports’ biggest months of action.”

Role of sports fans

President of Caesars Digit..

January 6, 2023

How much do sportsbooks spend on marketing and will it lead them to profit?

Russell Karp of DataArt explores how leading US sportsbooks spend their marketing dollars, examines their strategy and results and looks for a path to profitability.

Fall and winter are intensely hot seasons for sports betting with NFL, NBA, college football and basketball, NHL and MLB post-season action. So it’s no surprise that the last three months of the year became the most expensive in terms of advertising.

BIA Advisory Services forecasted that up to $1.8bn would be spent in 2022 to promote gambling products online, with a sizeable chunk going towards sports betting. In the first week of the year alone, ad spending by the four biggest sportsbooks rocketed to a lofty $24m.

But how do these heavy marketing investments impact the sports betting business? And are sportsbooks getting a return on their investment?

Where does the money go?

To acquire as many users as possible, as early as possible, sportsbooks invest heavily in marketing. A larger share of voice, paired with attra..

November 23, 2022

Maryland’s regulated sports betting market officially opens

Maryland’s online sports betting market is officially live, with seven operators now active in the state as of today (23 November).

Barstool, BetRivers, BetMGM, Caesars, DraftKings, FanDuel and PointsBet can now accept wagers in the state.

Caesars and DraftKings launched before the regulated market officially opened, in preparation for the imminent commencement.

Read the full story on iGB North America

November 9, 2022

Voters reject both California sports betting proposals

Two different measures to legalise sports betting in California have both been defeated.

While vote counting is ongoing, the Associated Press has already called both races, with the proposals set to be defeated.

The failures of both the tribal-backed Proposition 26 and commercial-supported Proposition 27 leaves unclear the future of sports betting in California, which is the most populous state in the US.

As of 5am ET, Proposition 27 stood at 16.4% for and 83.6% opposed with 38% of votes counted so far. This compares with its rival ballot measure, which is behind 70.7% to 29.3%, also with 38% of votes counted according to data supplied by the New York Times.

The failures of both proposals is a major setback in the expansion of sports betting in the US, which has exploded in the years since the Supreme Court ruling on Murphy vs NCAA repealed the Professional and Amateur Sports Protection Act of 1992 (PASPA), allowing sports betting to spread across the country.

The campaigning on ..

November 9, 2022

Flutter revenue up 31% in Q3 as US becomes largest market

Flutter Entertainment forecast a 31% year-on-year increase in revenue for the third quarter of its 2022 financial year, primarily due to growth within its US and international businesses.

In a trading update, Flutter said that revenue for the three months to the end of September is expected to amount to £1.89bn (€2.17bn/$2.18bn), which would be a significant increase from £1.44bn in the corresponding period last year.

On a constant currency basis, revenue is forecast to increase by 82%.

Flutter said it expects this to be driven by growth within the US, where its revenue is forecast to rise 114% year-on-year, or 82% on a constant currency basis, to $598m, making it Flutter’s largest market.

This, the group said, was down to a 106% rise in sports revenue – comprising sportsbook, exchange, daily fantasy sports, advance deposit wagering and B2B product verticals – driven by customer acquisition across existing states as the new NFL season began.

US igaming revenue is also expected t..

October 27, 2022

Sportradar scores long-term NBA data deal with FanDuel

Sportradar has agreed a long-term deal to supply official data from the National Basketball Association to Flutter Entertainment-owned FanDuel Group.

The agreement will run through to the end of the 2030-31 season and cover a wide range of NBA data and supplementary betting services for FanDuel’s sportsbook platform.

FanDuel also agreed to extend its original August 2021 main data deal with Sportradar to September 2031, with Sportradar to remain as the preferred data and odds supplier to the operator.

Sportradar and FanDuel will work together to deliver improved sports betting experiences to customers, including, for the first time, using certain player tracking data to create props and support the growth of same game parlays.

FanDuel will also become the first North American operator to utilise Sportradar’s official NBA data, following the operator’s landmark partnership with the NBA announced in November 2021, under which both FanDuel and DraftKings became official betting partne..

September 21, 2022

FanDuel expands responsible gambling efforts

Flutter Entertainment-owned FanDuel Group has announced a series of new responsible gambling initiatives to coincide with the American Gaming Association’s (AGA) Responsible Gaming Education Month.

The group hosted its first, business-wide “Play Well Day” where workers were invited to an employee-only event, promoting the role of staff in creating a culture that embraces safer play.

During the Play Well Day, FanDuel announced the appointment of professional boxer, mixed martial artist and wrestler Amanda Serrano as a responsible gaming ambassador.

Read the full story on iGB North America.

September 8, 2022

CDI pens deal with FanDuel

Horse racing and casino operator Churchill Downs Incorporated (CDI) has signed a content and sponsorship agreement with Flutter-owned FanDuel.

The multi-year deal involves multiple areas of FanDuel’s business – including its sports wagering, advance deposits wagering (ADW) and television verticals. Under the terms of the deal, CDI will provide B2B technology and services for FanDuel’s sportsbook’s pari-mutuel wagers on horse racing features.

It will also be possible for US-based FanDuel users to place bets on horse racing content at a CDI property, as well as allow FanDuel access to broadcast CDI content on the operator’s newly announced television network. The deal also has provisions providing FanDuel with non-exclusive Kentucky Derby sponsorship rights.

CDI subsidiary, United Tote, will be paid by FanDuel to facilitate the pari-mutuel wagering sections of the agreement. CDI has previously entered into an agreement to sell 49% of United Tote to the New York Race Association, in a..

September 5, 2022

FanDuel mobile and retail sports betting live in Kansas

FanDuel has launched its sports betting offerings in Kansas, in the form of an app as well as a retail sportsbook in conjunction with Boyd Gaming.

Kansas bettors can now place wagers on the online FanDuel Sportsbook, and can download its official app.

Alongside mobile sports betting, FanDuel has also opened a temporary retail sportsbook with Boyd Gaming at the Kansas Star Casino, with the grand opening of the permanent venue at the casino scheduled for 8 September.

The ceremony will see NFL wide receiver Jordy Nelson place the ceremonial first bet.

The retail sportsbook at the Kansas Star will feature four betting windows, 28 HD televisions and 20 self-service betting kiosks.

Kansas has become the latest US state FanDuel’s mobile betting app is live in, after most recently launching in Wyoming and Louisiana in March and January respectively.

Currently, FanDuel has 51% total market share in the US, according to parent company Flutter’s recently released Q2 results.

Last month, Fa..

August 26, 2022

FanDuel to launch new television network and streaming platform

Flutter Entertainment-owned FanDuel Group is to launch a new television network and digital over-the-top (OTT) platform in the US.

Scheduled to go live next month, FanDuel TV will be broadly distributed on linear television through the operator’s relationships with major cable and satellite distributors such as Comcast Xfinity, Spectrum, Verizon FIOS, DirectTV, DISH, Cox Communications, FuboTV, YouTubeTV, and Hulu.

The FanDuel+ OTT platform will be widely available on direct-to-consumer OTT platforms including Roku, Apple TV and Amazon Fire, while it will also be free to download for all existing FanDuel customers with accounts on any of its sportsbook, casino, horse racing or daily fantasy platforms.

Together, FanDuel TV and FanDuel+ become the first linear and digital networks dedicated to sports wagering content to launch in the US.

“FanDuel TV is the first network designed from the ground up to be watched by viewers with their phone in hand,” FanDuel’s chief commercial officer ..

August 12, 2022

The winners have taken it all

iGB op-ed: Daniel O’Boyle argues that market shares within US sports betting have already shaken out four years on from PASPA’s repeal, with little room for rankings to change or new players to emerge.

It’s become a popular observation that at some point – likely in the late 2000s – much of Western popular culture became “stuck”.

If you watch a film or television show set in 1980 and 1990, it would be obvious which is which, with the fashion, technologies and soundtrack. But something set in 2010 would look an awful lot like today. Rather than something new, we’ve spent much of the last decade and a half chasing nostalgia.

In US sports betting, there’s no doubt that there will continue to be innovation: products will vastly improve and new ways of betting will emerge.

But in terms of market share and which brands matter, we may have reached the point where we’re stuck.

The leaders emerge

In fact, we got most of the way there before PASPA was even repealed: FanDuel and DraftKing..

July 18, 2022

High school Spire Institute among Ohio betting licence applicants

A number of new organisations have applied for Ohio sports betting licences, including Bet365 and Tipico as online providers, and high school Spire Institute – alongside a number of professional sports teams – for a proprietor licence.

Spire Institute is an Ohio sports-focused high school, with its athletic programs attracting top recruits including basketball star LaMelo Ball. The organisation also offers a general sporting development programs and operates sporting complexes on its grounds, outside of its presence as a high school.

Under Ohio’s sports betting laws, sporting organisations or land-based gaming venues may offer betting in the state, partnering with online operators for an online product.

It has partnered with Out the Gate, a startup sports betting operator that says it uses an in-house trading solution and plans to accept “all action” with lined that “lead the market on US sports”. Out the Gate is led by Christopher Kape and Robbie Manis, formerly of data provider Do..

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