Online gambling operator Novibet has announced the launch of its sports betting and igaming offering in the Mexican market.

Novibet will run in the country via a partnership with Big Bola Casinos, a major land-based operator in Mexico.

Players in Mexico will be able to place bets on a wide range of sports and events, including the ongoing 2022 Fifa World Cup, in which the Mexican men’s national team is competing. Users can also access a selection of igaming services.

Novibet said the Mexico launch marks the first step in its wider expansion plans within both the Latin American and North American markets.

The operator in August also set out plans to launch in New Jersey in the US, while it has applied for a licence in the Canadian province of Ontario.

“November is a key month for us as we strategically planned the launch of Novibet in Mexico to coincide with the much-anticipated World Cup tournament,” Novibet chief marketing officer for international markets, Christoforos Bozatzidis, said.

“The upgraded online sports betting and igaming entertainment experience we offer through our innovative technology platform is already available in Mexico and our team is ready to meet the special preferences and entertainment needs of the demanding local audience.

“So, leveraging our award-winning technology combined with excellent timing, our goal for the next period is to stand out as one of the leading online entertainment options in Mexico and gradually in the wider LatAm region.”

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