Betting News Archives

February 7, 2023

Bet365 expands sports betting content with Infront Bettor deal

Infront Bettor, the betting-focused division of Infront, has agreed a global deal with Bet365 to supply the operator with a range of sports content.

Under the agreement, Bet365 will distribute 18,000 hours of content from over 30 rights holders to more than 80 million customers from over 160 countries around the world.

Infront Bettor’s content portfolio includes football competitions such as the English League Cup, Coupe de France and Turkish Superlig, as well as the IIHF Ice Hockey World Championship and the Champions Hockey League.

In addition, Infront Bettor will work with Bet365 in an effort to reduce stream latency from the current standard of between six and nine seconds to help improve the experience for customers.

“This is a major agreement for Infront Bettor. It has been a busy and exhilarating few months launching the division, building out major and robust operations, acquiring a highly desirable set of betting rights and communicating to the market our new service,” Inf..

February 7, 2023

Eyes on the prize

Marese O’Hagan speaks to Luka Pataky, chief product officer computer vision at Sportradar, about how Sportradar’s computer vision technology could revolutionise sports betting for good.

In a market as crowded as sports betting, artificial intelligence (AI) technologies like computer vision must continually reinvent themselves in order to remain relevant.

Arguably, it has a well-founded basis in this space, having begun as a completely different project close to 10 years ago.

“Before this role, I was head of innovation at Sportradar, and that’s how we started this computer vision journey as well – it was an innovation project that actually grew,” says Pataky.

Pataky acknowledges that similar technologies have been around for a long time, existing well outside the realms of sports betting.

“It’s not a new area,” he admits. “Computer vision has been around for decades and in some industries it has been used a lot – manufacturing, production lines.”

In describing exactly what compute..

February 7, 2023

AGA expects Americans to wager record $16.0bn on Super Bowl LVII

A record 50.4 million Americans are expected to wager an estimated $16.0bn on Super Bowl LVII this weekend, according to forecasts from the American Gaming Association (AGA).

Based on a national sample of 2,199 adults, the AGA said 20% of American adults will place at least one bet on the game between the Philadelphia Eagles and Kansas City Chiefs this weekend.

This would be a 61% increase on the record set in 2022, while the AGA also said the amount wagered by players is expected to more than double year-on-year.

Read the full story on iGB North America

February 7, 2023

Introducing the US sports betting dashboard

iGB is proud to launch its new US dashboard. Tracking the US sports betting market size by providing handle and revenue data for all states where commercial sports betting is live, as well as highlighting some of the key developments of the past 12 months.

February 7, 2023

Kambi extends sportsbook deal with South Africa’s Sun International

Sports betting supplier Kambi Group has signed an extension to its multi-channel sportsbook partnership with South African operator Sun International.

Under the multi-year deal, Kambi will continue to provide Sun International with its sports betting technology and services across online and retail.

Kambi and Sun International have been working together across both channels in the South African market since November 2017.

Listed on the Johannesburg stock exchange, Sun International operates online betting brand SunBet and also owns a number of major casinos and hotel resorts.

“Sun International is delighted to continue its successful sports betting partnership with Kambi and to continue leveraging the company’s award-winning technology and services,” SunBet chief executive Simon Gregory said.

“We have ambitious plans for the SunBet brand over the coming years and I am thrilled we will continue to do this with the support of a world-leading B2B sportsbook like Kambi.”

Kambi chief ..

February 6, 2023

Bet-at-home switches to EveryMatrix sportsbook platform

European gaming operator Bet-at-home has expanded its partnership with EveryMatrix to include its full sportsbook platform.

Bet-at-home has added to EveryMatrix’s existing casino technology by adopting the supplier’s OddsMatrix sportsbook and turnkey solution, including player management, payments module, and affiliate software.

The deal covers every market where Bet-at-home is present with a two-phased launch kicking off with the MGA-licensed business, followed soon after by the German regulated business.

EveryMatrix said Bet-at-home will become one of its largest sports clients in both revenue and brand value.

Marco Falchetto, chief executive of Bet-at-home, said: “We have been thrilled with the results EveryMatrix have achieved within our casino division, therefore we are delighted to extend this to integrating their proven sportsbook platform and services and pushing the go live button.

“The combination of their outstanding track record, best-in-class technology and enormous ..

February 3, 2023

Playtech extends exclusive SSBT deal with Paddy Power

Playtech has announced the extension of its exclusive partnership with major retail and online brand Paddy Power.

The new multi-year deal builds on a longstanding relationship between the supplier and the Flutter Entertainment-owned operator, dating back more than 10 years.

As part of the new deal, Playtech will remain the exclusive provider of Self Service Betting Terminals (SSBTs) for Paddy Power in both the UK and Ireland.

Playtech said the new deal comes amid a period of growing popularity for sports betting terminals in retail shops, which was in evidence during the recent Fifa World Cup. It has recently rolled out new features such as the improved Betbuilder and Player Props.

Shimon Akad, chief operating officer at Playtech, said: “Paddy Power has grown into a leading force since its inception over 30 years ago, and we look forward to building on our successful partnership with them. Our software performance has made this ongoing collaboration possible, and we are set on pro..

February 3, 2023

Sportradar launches AI-led Insight Tech Services suite

Sportradar has announced the launch of Insight Tech Services, a suite of standalone artificial intelligence (AI) led solutions for in-house use by sportsbook operators.

Insight Tech Services has been launched as a complement to Sportradar’s Managed Trading Services (MTS), and features trading, risk management and marketing tools.

It has been designed to allow operators to optimise performance and achieve a deeper understanding of their business and their customers through AI solutions.

“In the hyper-competitive betting market, sportsbook operators are under pressure to improve performance and engage more deeply with their customers,” said Paolo Personeni, managing director of managed betting services at Sportradar. “By combining Sportradar’s market leading artificial intelligence and impressive depth of betting industry data, Insight Tech Services provides operators with the tools they need to manage an efficient sportsbook in-house and directly engage with bettors, delivering a ser..

February 2, 2023

US sports betting: Is micro betting the sports equivalent of igaming?

As the US sports betting industry evolves, could this herald a new genre of products? H2 Gambling Capital examines micro betting, one of the first innovations to emerge.

Micro betting is a subset of in-play wagering that allows players to wager on individual moments in a game in real-time. It offers the instant gratification / continuous betting opportunities of igaming but with the skill of sports betting.

Jump to:

In-play betting – Market potential

Micro betting – Market potential

Micro betting – Current performance

Micro betting could be a key driver to increase in-play wagering of US sports to levels of that seen in Europe for basketball and tennis, with the majority of wagering activity being incremental to existing spend.

Other benefits of a high frequency, low price sports betting product include:

Attracting a younger generation of customers that prefer less time commitmentIncreasing player engagement and therefore LTVsIncreasing spend of “casual” players – therefore red..

February 2, 2023

Betfred partners USL team to launch sports betting in Virginia

Betfred became the latest operator to launch online sports betting in Virginia after securing a partnership with United Soccer League (USL) team Loudoun United FC.

Players in the state will be able to place bets on a wide range of sports via Betfred’s online sportsbook, with Virginia becoming the ninth state in which the operator is active in the US.

Customers will also have access to the Betfred Rewards scheme.

Read the full story on iGB North America

February 2, 2023

Virginia sports betting handle reaches $503.1m in December

Players in Virginia spent $503.1m betting on sports during December, a 17.9% increase on the same month in 2021 but a slight month-on-month decline.

Total handle for the month was comfortably ahead of $426.6m in December 2021 but was down 3.0% from $518.8.m in November of 2022.

Adjusted gross gaming revenue for December – total wagers minus winnings, bonuses and promotions and other authorised deductions – rocketed by 365.4% to $10.1m, although this was 11.0% behind $52.8m in November.

Read the full story on iGB North America

February 2, 2023

UK Tote unveils daily North American racing offering

Pool betting operator UK Tote has confirmed that its customers will now be able to bet on daily North American thoroughbred racing across all digital platforms.

Tote announced today (2 February) that such betting options have been available via its Android and iOS applications, as well as its mobile web and Tote.co.uk platforms, plus its text-betting service, since last week.

It added thatSaturday’s Pegasus World Cup pools from Gulfstream Park in Florida saw a total of $43m wagered across the card.

As part of a phased approach, customers will initially have access to win, place, exacta and trifecta pools, with betting offered on the North American racing schedule broadcast on the Sky Sports Racing channel. Live and free streaming coverage will be available for customers via the Tote’s digital platforms.

Tote has linked up with 1/ST Content, a distributor of content for 60 North American racecourses, to deliver new feeds and data to support the offering.

Enhanced racecard content w..

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