Sports betting solutions provider Kambi Group has signed an extension to its sportsbook deal with long-term partner, Nordic operator Paf.
Under the agreement, Paf will continue to leverage Kambi’s technology to power its online sports betting offering.
Paf, which began working with Kambi back in 2011, is licensed and controlled by the local government of Åland in Finland. The operator’s Paf brand is live in Finland, Sweden, Spain, Latvia and Estonia.
Swedish-focused sub-brands No Account Bet and Speedy Bet have also been added to the Paf group of brands.
“Kambi has played an important role in our journey as we have continued to establish Paf in regulated European markets,” Paf chief gaming officer Kim Johansson said. “The Kambi betting client, combined with a broad suite of great products have helped us to deliver an excellent experience for our customers, and we are excited at the prospect of building on this in 2023 and beyond.”
Kambi co-founder and chief executive Kristian Nyl..