Sports betting solutions provider Kambi Group has entered into a long-term partnership with the LiveScore Group.
Kambi will provide its sportsbook to the LiveScore group of companies, replacing a third-party supplier. This includes its sports media platform and two online betting brands.
Both the LiveScore Bet and Virgin Bet brands will run the Kambi product suite. This offering includes a sports betting platform, managed services, AI-powered trading and Bet Builder.
LiveScore Bet and Virgin Bet are currently active in a number of markets including the UK. The deal also covers the group’s subsidiaries in Gibraltar, Malta and Nigeria.
In addition, the LiveScore in-house product teams will utilise Kambi’s open APIs, incentives tools and bespoke bet offer specials.
The new Kambi-powered sportsbook will launch across multiple markets from Q1 next year. Kambi expects the agreement to contribute material revenue from the second half of 2024.
“With well-established sportsbook brands in ..