Sports betting revenue in Louisiana reached an all-time high of $43.1m in September, while the state fell just short of its monthly handle record.

Combined online and retail gross revenue was 37.7% ahead of $31.3m in September of last year. The figure also comfortably surpassed the previous Louisiana record of $37.2m set in December 2022.

Of this total, $36.0m came from online betting and $5.7m from retail wagering in Louisiana.

In terms of adjusted revenue, which discounted promotional betting, revenue was $41.8m. This was 34.0% ahead of September 2022.

Louisiana September handle narrowly misses record

Turning to consumer spending, total handle for September stood at $280.1m. This was 37.4% ahead of $203.8m in 2022 and only just behind the record $282.3m wagered in January this year.

Players bet $248.8m on sports online and a further $31.4m at retail sportsbooks across the state of Louisiana.

Breaking down performance by sport, football was the most lucrative for operators, drawing $9.1m in revenue. This included $7.3m in online revenue and $1.7m retail.

Basketball was second with revenue of $6.8m, then soccer on $272,335. A further $23.1m came from parlay bets, while the remaining revenue was split across other sports.

As for tax, online betting generated $4.7m in tax for Louisiana and retail wagering $572,554.

Looking at financial year-to-date performance, gross revenue in the three months to the end of September was $76.4m. Adjusted gross revenue for the same period amounted to $73.3m.

Player spending in the opening three months of Louisiana’s financial year reached $450.6m.

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