Daily Archives: September 28, 2023

Kambi scores extended sportsbook deal with Sweden’s ATG

Kambi Group has signed a multi-year extension to its sportsbook partnership with Swedish horse racing and sports betting operator AB Trav och Galopp (ATG).

Under the deal, which extends a relationship that began in 2018, Kambi will provide ATG with its complete sportsbook. This covers sport betting across online and ATG’s retail network of nearly 1,500 outlets in Sweden.

Kambi has been able to renew the partnership after recently securing new approvals in the Swedish market. The provider picked up its B2B gambling permits in June in line with new regulations in the country that require suppliers to hold a B2B licence.

“Our strategy has always been to power market leaders or those with the potential for market leadership,” Kambi co-founder and CEO Kristian Nylén said. “In ATG we have a valued partner that has achieved just that since launching with Kambi in 2019.

“A sportsbook which offers the flexibility for operators to differentiate is vital in such a highly competitive market. ..

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Kentucky opens legal online sports betting market

Kentucky will today (28 September) launch legal online sports betting, just weeks after the state also opened its regulated retail wagering market.

Governor Andy Beshear signed off on House Bill 551 in April, legalising both online and retail betting. The retail market opened on 7 September, with online delayed until today as part of a staggered launch.

Each of Kentucky’s racetracks can partner with up to three online operators as well as offer on-site retail betting. Last month, the Kentucky Horse Racing Commission (KHRC) approved sports betting licences for a number of operators.

For the online market, the initial seven operators that applied secured a service provider licence. Bet365, BetMGM, Caesars, Circa, DraftKings, FanDuel and Penn Sports Interactive all picked up licences.

Fanatics, which did not appear on the original list, was also approved to launch online sports betting. In addition, the KHRC issued a service provider licence to Kambi, although this only covers retail ..

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Betsson secures online sports betting licence in France

Betsson has set out plans to launch in France after securing a licence to offer online sports betting in the country.

The operator says it will collaborate with a local partner in France to support its venture into the country’s regulated market.

Betsson did not reveal the identity of its new, France-facing partner but did confirm that it intends to go live in the country during the fourth quarter. The operator also says it will be active in France under the core Betsson brand.

“I’m pleased that Betsson has obtained a licence to offer sports betting in France,” Betsson president and CEI Pontus Lindwall said. “It is an important gaming market in Europe with great long-term potential for online gaming.

“By combining our knowledge and experience as a global gaming operator with the local expertise of our partner, we can offer an unbeatable customer experience in sports betting in France.”

Ongoing expansion at Betsson

Betsson says the launch links in with its wider expansion strate..

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WagerWire pens marketplace technology sports betting deal with SB22

Marketplace technology and media business WagerWire has entered into a new partnership with sportsbook platform provider SB22.

Under the deal, WagerWire’s proprietary marketplace technology will be integrated into the sports betting products SB22 builds for its customers.

Bets will be tradeable inside SB22 customers’ applications via an in-sportsbook marketplace, as well as on the WagerWire app.

“WagerWire’s mission is to improve the betting experience through advanced betting capabilities, open market efficiency and engaging content and media,” WagerWire co-founder and CEO Zach Doctor said.

“By unlocking secondary market activity for sports bets, and the social engagement that happens on top of this marketplace, WagerWire is an engine for leveraging an operator’s audience into the most active, engaged and passionate customer base in the industry.

SB22 chief commercial officer Vik Shrestha says the deal offers added value to customers and helps differentiate SB22 products.

“It w..

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Envisioning a world beyond bonuses

With the industry’s most tried-and-tested incentives being curtailed by regulators across Europe, many operators are looking at new ways to attract and retain players. Among the alternative options being considered is free fantasy football, writes Jacob Kalms, CEO and co-founder of 20Shots.

Bonuses have long been one of the most relied-upon tools in online gambling operators’ armoury, and with good reason.

There’s no denying that bonuses are a proven way to both attract and retain players. But across Europe, rightly or wrongly, there seems to be a growing view among regulators that they might be working a bit too well for gambling companies and that this is to the detriment of players.

We’ve already seen countries such as Spain, Sweden and Denmark bring in restrictions on what bonuses operators can offer. France indicated last year that it intends to follow suit. The publication of the UK government’s Gambling Act review white paper, and now the Gambling Commission’s ongoing consult..

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