The NFL is a difficult sport for oddsmakers and sportsbooks to navigate. But along with its headaches and complexities comes the promise of high rewards for operators, writes Simon Trim, launch consultant to 10star.
The weekend that follows the first Monday in September is always a red-letter event for US sportsbooks, as the NFL season makes its annual return.
The NFL season consists of 272 games, as opposed to the 2,430 that comprise the regular Major League Baseball season. But the impact on turnover, and potentially profit, that the NFL has in comparison is vast.
The NFL isn’t just America’s game either. It is a high-tariff sport throughout the global sports betting landscape. For UK sportsbooks, the NFL games held in London across three consecutive weekends in October are huge business drivers.
SIMON TRIM, LAUNCH CONSULTANT TO 10STAR
While the NFL is undoubtedly the main event in terms of generating turnover and revenue, the number of US sportsbooks that have translated this ..