Kindred has announced that its proprietary tech platform is now live in New Jersey, which the business said provides it with a “richer” set of analytics and data.
The New Jersey Division of Gaming Enforcement (NJDGE) gave final approval for the platform’s launch earlier in the year. Kindred is currently active in the New Jersey gaming market through its flagship Unibet brand.
The company described the new platform as an “important” step in rolling out the enhanced offering throughout all its gambling services in the US.
Kindred said the platform improves the customer experience through customisable and personalised content and products and gives Kindred access to better analytics and flexibility. The company added that this will allow the operator to create a safer environment for its consumers.
Kindred enhanced platform live in New Jersey
Kindred CEO Henrik Tjärnström said he was “proud and grateful” of the product the business’ team had created.
“However, the true winners are o..
