April 14, 2023

April 14, 2023

Bet365 to debut ultra-low latency streaming service

Bet365 is set to launch iGameMedia and THEO Technologies’ optimised sports streaming service next month.

Sports broadcaster iGameMedia and THEO – which has developed High Efficiency Streaming Protocol (HESP) – will deliver ultra-low latency sports streaming to the sportsbook market as standard, phasing out HTTP Live Streaming (HLS). The two have combined with rights agency partner Infront Bettor and will deliver the service through the iGame One Platform from May 2023.

The platform is a single API that is integrated with all leading sports rights holders which maps multiple vendor event IDs into one singular ID in One integration. The service will be delivered with a fixed latency of two seconds from source – compared to the 7-8 seconds that is standard from HLS – aligning the data and the video for an enhanced user experience.

A Bet365 spokesperson said: “We’re thrilled that in collaboration with our partners at iGameMedia, we can continue to provide the best in-play customer exper..

April 14, 2023

Tonybet seals multi-year Canadian Premier League partnership

The Canadian Premier League (CPL) has announced that Tonybet will be its official sports betting and online casino partner.

The multi-year partnership makes Tonybet the presenting partner of CPL’s Match of the Week broadcast on OneSoccer.

Mark Noonan, the commissioner of the CPL, expressed his excitement at signing up Tonybet as a sponsor.

“We look forward to working with them on experiences that engage our fans and enhance what it means to be a supporter of the CPL and Canadian soccer in general,” he said.

Additionally, the company will become the presenting partner of the CPL’s Predictor contest.

Alex Haig, country manager for Canada at Tonybet, added that the company is “delighted to get behind the CPL and to take our brand to a growing and passionate fan base”.

He added: “With the CPL being one of the fastest-growing leagues in Canada, Tonybet is excited to build and enhance the fan experience.”

The exact length of the multi-year deal has not been disclosed.

April 14, 2023

Episode 15: A win in Kentucky, plus Texas, North Carolina and more

Last week the World Series of Politics asked where all the regulatory wins were in the 2023 legislative session, and, around a day after it went live, Kentucky sports betting was signed into law.

As Brendan Bussmann says, gaming tends to be the last issue for lawmakers to consider in the session and this year is no different. Earlier in the session Kentucky looked like a “sleeper state”, Brandt Iden says, making it a great win for the session.

Kentucky sports betting’s passage was “a classic case of bipartisanship”, he adds, with the governor, Republicans and Democrats coming together to make it happen.

Missouri and North Carolina sports betting set for photo finish?

Next up is North Carolina, a state with tribal sports betting already live, where a bill to expand the market is working its way through the legislature.

Brendan is increasingly bullish on the Tar Heel State. He says attitudes on gaming are changing as more southern states look at legislation, with more efforts to..

April 14, 2023

Not such a special one: The Premier League shirt “ban”

Following news of the Premier League gambling sponsorship ban, Jon Bruford queries whether this is at best belated and at worst ineffective.

In an unsurprising move, the English Premier League has collectively agreed to remove gambling sponsorship from the front of clubs’ match day shirts.

For those not interested in sports, this is football (soccer) and the Premier League is one of the most watched professional leagues of any sport, anywhere in the world.

This will certainly be met with smiles by most of the industry’s critics but, let’s face it, this is a largely pointless move made by the league so they don’t lose all the revenue from gambling. It’s placatory at best, pointless at worst. Why?

That’s a great question and one I’m glad you asked. But where do we begin?

The gambling industry – and its critics – has recognised that advertising around sport is potentially a problem for quite a while. Even those industry guardians the Betting and Gaming Council (BGC) have stood astr..

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Daily Archives: April 14, 2023