Sportsbook technology provider OpenBet is to expand into the newly regulated Brazilian sports betting market through a partnership with Play7.Bet.
Under the deal, OpenBet will provide technology to power Play7.Bet’s retail and online sports betting offering in Brazil.
This arrangement includes the OpenBet betting engine, managed trading services and player account management (PAM). Tech will be made available across land-based and digital wagering.
In addition, Play7.Bet will benefit from OpenBet’s partnership with Neccton. This covers responsible gambling, anti-money laundering and fraud detection within the gambling sector.
“From the very first days of the UK market through Greece, Australia and the US, it has always been clear that investing in and partnering with competent local companies with coherent and compelling plans, is a strong foundation for success in new markets,” OpenBet chief executive Jordan Levin said.
“For this reason, we are pleased and honoured to have been s..