Sportradar has said its Alpha Odds automated odds recalculation tool delivered an average profit increase of 10% for clients during 2023 compared to its conventional odds product.
Alpha Odds from Sportradar allows operators to generate bespoke betting prices in line with their risk exposure and liabilities. Launched in 2022, Alpha Odds is currently used by more than 60 operators around the world.
The tool uses Sportradar’s artificial intelligence capabilities to predict the probability of an event taking place. This, Sportradar said, allows operators to manage their risk more.
“Since Alpha Odds’ introduction to the market in late 2022, Sportradar has transformed trading betting markets,” Sportradar’s senior vice-president of managed trading services, Darren Small, said.
In related news, the financial reconciliation aspect of Alpha Odds was independently certified by auditors PwC. The solution achieved the International Standard in Assurance Engagement (ISAE) 3402 Type 1 for matchi..