Sports betting Archives

August 12, 2022

Hall of Fame Resort & Entertainment Company pens sports betting deal with Betr

Betr, the new micro-betting business founded by Simplebet co-founder Joey Levy and social media personality Jake Paul, has entered into a partnership with Hall of Fame Resort & Entertainment Company (HOFV).

Under the 10-year agreement, which will initially focus on Ohio, Betr will become the official mobile sports-betting partner of HOFV, subject to it securing the necessary licenses.

As part of the deal, HOFV will gain a limited equity interest in Betr, as well as having access to revenue sharing and opportunities for cross-marketing, branding, and engagement with consumers.

HOFV is the only resort, entertainment and media company centred around professional football. The business earlier this year also announced a sports betting partnership with Rush Street Interactive.

“This new partnership amplifies two of our key business verticals in gaming and media to further our strategic goal of continually creating new and unique sports content and experiences for our fans and guests to ..

August 12, 2022

The winners have taken it all

iGB op-ed: Daniel O’Boyle argues that market shares within US sports betting have already shaken out four years on from PASPA’s repeal, with little room for rankings to change or new players to emerge.

It’s become a popular observation that at some point – likely in the late 2000s – much of Western popular culture became “stuck”.

If you watch a film or television show set in 1980 and 1990, it would be obvious which is which, with the fashion, technologies and soundtrack. But something set in 2010 would look an awful lot like today. Rather than something new, we’ve spent much of the last decade and a half chasing nostalgia.

In US sports betting, there’s no doubt that there will continue to be innovation: products will vastly improve and new ways of betting will emerge.

But in terms of market share and which brands matter, we may have reached the point where we’re stuck.

The leaders emerge

In fact, we got most of the way there before PASPA was even repealed: FanDuel and DraftKing..

August 12, 2022

RushBet scores expanded partnership with LaLiga in South America

Rush Street Interactive’s (RSI) RushBet has expanded its South America-facing partnership with Spain’s LaLiga top-tier club football competition.

RushBet will serve as LaLiga’s exclusive wagering partner throughout the continent, building on a partnership agreed in November 2021, under which RushBet had been serving as the league’s partner in Colombia.

The agreement will run for three seasons and grant RushBet intellectual property rights for the league’s top two LaLiga divisions. These rights will include use of team names, shields, players’ pictures and competition logos.

RushBet will also gain access to ex-LaLiga players, while its sportsbook customers will have the chance to participate in exclusive experiences such as meet-and-greets with former players.

Other aspects of the deal include RushBet receiving merchandise such as jerseys and balls to give away at special events, as well as access to speciality hospitality packages. In addition, RushBet will work with LaLiga on a ra..

August 11, 2022

BetVictor and TalkSport team up to launch TalkSport Bet

Sports betting operator BetVictor and radio broadcaster TalkSport have partnered to launch a new sports betting brand, TalkSport Bet.

TalkSport Bet will integrate BetVictor’s sports betting software and TalkSport editorial branding.

The new brand will also be featured on TalkSport show sponsorships, advertising and affiliate partnerships.

“We’re delighted to be partnering with such a well-respected sports brand, ” said Brent Almeida, CCO of BetVictor. “TalkSport Bet will take the great things about TalkSport radio and add a betting experience to offer players more ways to enjoy sport and engage with their favourite sporting events.”

“We are fully committed to creating a safe and entertaining gambling experience with everything a sports fan could want in a betting brand.”

This is BetVictor’s most recent white label deal, following on from partnerships with Parimatch, Heart Bingo, and BildBet- its venture with newspaper Bild in Germany.

“TalkSport is the world’s biggest sports radi..

August 11, 2022

Massachusetts Governor signs sports betting bill into law

Massachusetts Governor Charlie Baker has signed into law a bill legalising and regulating sports betting in the US state.

House Bill 5164 will permit any operator of a land-based casino or racetrack in the state to apply for a licence, while an additional seven online-only licences will be made available. Every licence comes with a $5m fee.

Online betting will be taxed at 20% and retail at 15%, while consumers will be able to bet on a wide range of events including college sports, with the exception of matches involving in-state teams.

In addition, the Massachusetts Gaming Commission (MGC) will be designated as regulator of the state’s new sports wagering market.

“On behalf of my fellow commissioners and the staff of the MGC, we appreciate the confidence the Legislature and the Governor have in naming us as regulator of this new industry,” MGC chair Cathy Judd-Stein said.

“For the past several years, we have been monitoring sports wagering legislation and taking appropriate steps ..

August 11, 2022

Entain to buy SuperSport, prepares for wave of Eastern Europe acquisitions

Online giant Entain has agreed to acquire a 75% stake in Croatian market leader SuperSport for €690m, in what it expects to be the first of many acquisitions in Central and Eastern Europe.

Entain will partner with Czech investment firm EMMA Capital to create a new venture named Entain CEE, in which Entain will own a 75% stake.

This new business – intended to make acquisitions in Central and Eastern Europe – will then acquire SuperSport, which is the largest betting and gaming brand in Croatia.

While Entain cited SuperSport’s 54% market share as one reason for doing the deal, it also suggested that the deal will just be the start of a flurry of M&A activity targeting Central and Eastern Europe.

The Entain board said the business would create “an exciting platform” in this region, led by SuperSport CEO Radim Haluza.

“The combination of Entain’s global scale, access to capital and content, EMMA’s regional knowledge and connectivity, alongside the expert local operational knowledge o..

August 10, 2022

Better Collective scores sports betting content deal with Sport1

Affiliate giant Better Collective has entered into a sports betting content partnership with German multi-channel sports platform Sport1.

The partnership will launch this month and be co-branded with Wettbasis, a Better Collective brand and part of the group that will provide all content to the Sport1.de website.

Better Collective said that the new deal gives the group an additional marketing channel to operate, market and manage customer contacts to betting operators in the German market.

“We look forward to getting started and I know that my colleagues at Wettbasis.com are working hard to be ready with appealing and engaging content for the Bundesliga season and in good time for the World Cup in football that is coming up in November,” Better Collective co-founder and chief executive Jesper Søgaard said.

Sport1 managing director Matthias Kirschenhofer added: “We are thrilled to partner with Better Collective as the premier international sports betting media group for a completely..

August 10, 2022

Predictions, exchanges and the rise of political betting

Operators have long dismissed political betting as at most a PR loss-leader – but is the calculus changing? iGB spoke to Smarkets head of political markets Matthew Shaddick to hear about the shifting landscape.

When political betting goes wrong, it really goes wrong. In the 2020 US presidential election, with conspiracies spreading from the White House to the message board, protests began assembling outside state houses and ballot-counting venues throughout the critical states of Pennsylvania, Michigan and Wisconsin, where the race was agonisingly close. It was the first stirrings of what was to become the so-called “Stop the Steal” movement – the last-ditch organisational effort to save the Trump presidency.

It was also the beginning of what is often known as the “shenanigans” – the weaponisation of an array of legal and legislative tools to muddy the water and frustrate democratic majorities; a catalogue of failed dirty tricks that culminated with the insurrection at the United St..

August 9, 2022

Kambi to launch in up to seven provinces of Argentina

Online sports betting provider Kambi has penned an agreement with Ondiss to exclusively provide its sports betting technology services to an Argentinian group of three operators.

The deal will see Kambi grow its Latin American footprint with launches in up to seven new Argentinian provinces with the BetWarrior, Casino Magic and Casino Club brands.

Kambi will grow from providing its sportsbook technology services from three today to as many as ten Argentinian provinces in the coming months.

Kambi CEO and co-founder Kristian Nylén argued to the potential that the Latin America has for the supplier.

“The Latin American market continues to hold great promise for Kambi, so I am delighted to sign this exclusive agreement with Ondiss to support these visionary operators across Argentina,” he said.

“BetWarrior and Casino Magic have proven fantastic partners for Kambi since going live and we look forward to working with the two brands, as well as Casino Club, even more closely as they loo..

August 9, 2022

BetMGM becomes official partner of NFL in Canada

Entain-MGM joint venture BetMGM has agreed a deal that will make it an official sportsbook partner of the National Football League (NFL) in Canada.

The deal comes ahead of the first NFL season since the Canadian province of Ontario opened its regulated betting and igaming markets. BetMGM was one of the first operators to launch, receiving its licence when the market opened on 4 April.

“Expanding our partnership with the NFL into Canada sets the stage for amazing opportunities as we begin the upcoming football season,” said BetMGM chief executive Adam Greenblatt. “We’re already seeing great interest from our Ontario customers and this collaboration truly elevates the BetMGM experience.”

Read the full story on iGB North America

August 9, 2022

Kenyan government orders all operators to close for election day

Operators in Kenya have suspended their services today (9 August) in line with a directive that ordered them to cease activity to allow citizens to vote in the 2022 Kenyan general election.

The order was handed down by Kenya’s Betting Control and Licensing Board (BCLB).

It took force at midnight today, and will end at 5pm.

A number of operators released statements about the order. Sports betting brand SportPesa placed a statement on its website which read, “Thank you for interacting with SportPesa. Our services are currently unavailable in compliance with BCLC’s directive to suspend all gaming operations to enable you to vote.”

“Our services will resume immediately after 5pm on Tuesday 9th August 2022.”

Betsson-owned sportsbook and online casino operator Betsafe released a similar statement.

“Our gaming services will be suspended from Monday midnight until Tuesday 5:00pm,” it read.

“During this period, you will not be able to place bets or transact. We apologise for the inconven..

August 9, 2022

The killer quartet of sportsbook performance

As sportsbooks in North America move from acquisition to retention, sportsbook performance has become more important than ever. But what does performance actually mean? Russell Karp of DataArt outlines the four key factors.

The promise presented by sports betting in North America has created severe competition. Beyond big casino and media giants like Disney, we see retail companies – such as Fanatics – trying to actively take their place in the market. New York sportsbooks alone brought $425 million in gross revenue in the first four months of 2022.

However, in a rush to be the first to attain licences and launch, operators often neglect the quality of their platforms. Early in 2022, when thousands of bettors flooded the freshly opened sportsbooks in New York, we saw betting platforms that were glitchy: a direct result of poor development. Bettors experienced technical issues such as login errors, the inability to place a bet or cash out, and more.

For example, Caesars faced a mas..

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Tag: Sports betting