NFL Archives

January 31, 2024

NFL: Super Bowl viewers will see three sports betting ads during game

Fans watching Super Bowl LVIII on 11 February will see a total of three sports betting ads during the game, said David Highhill, the NFL's general manager for sports betting.

As reported by the Associated Press, Highhill confirmed the move during a press conference yesterday (30 January).

Super Bowl LVIII will see the Kansas City Chiefs take on the San Francisco 49ers on 11 February. The game will take place at the Allegiant Stadium in Las Vegas.

Highhill said that one sports betting ad will be shown just before kickoff, with two others shown during the game. He added that the NFL had already implemented restrictions on the number of sports betting ads broadcast during matches.

less than 5% of all in-game ads will be sports betting

“We’ve put some policies in place to limit the amount of advertising for sports betting that happens in our live games,” Highhill said. “It’s roughly one ad per quarter. All told, less than 5% of all in-game ads are sports betting ads.”

Also at ..

November 15, 2023

FanDuel and Genius Sports launch NFL BetVision streaming solution

FanDuel Group and Genius Sports have further expanded their existing partnership with the launch of a new streaming solution, NFL BetVision.

Focused on the National Football League (NFL), FanDuel and Genius say NFL BetVision is designed to improve the live betting experience.

Incorporating BetVision into the FanDuel Sportsbook will allow fans to watch select NFL games inside the app. FanDuel will also be able to add other features such as integrated odds, real-game stats and graphic overlays.

In addition, Genius will continue to provide FanDuel with access to NFL Next Gen Stats (NGS) and the league’s official sports betting data feed. Genius is the exclusive distributor of the NFL’s official league data.

Genius building on early BetVision success

The launch of NFL BetVision comes after Genius unveiled the original BetVision solution in September. BetVision was initially available on the Caesars and Fanatics Sportsbooks, with it now expanded to FanDuel as an NFL offering.

Since B..

October 20, 2023

Red card for double standards

The Guardian recently reported on the bizarre scenario of football club owners in the UK being allowed to place bets on football matches… while their employees are banned from doing likewise. This raises a ton of questions, writes Jon Bruford. Like how? Why? And who knew?

The story, which emerged in late September, has seen the governing body (the Football Association, or FA) accused of double standards after hanging Brentford player and diagnosed gambling addict, Ivan Toney, out to dry. This followed breaches of the player code of conduct.

Ironically, Matthew Benham, owner of Brentford FC, was named as one of the gamblers. The story states: “Benham is one of a select few multimillionaire club owners who enjoy an opaque arrangement with the FA that allows them to be involved in betting. The Guardian has seen evidence that appears to show that Benham has made money from bets on football placed in his own name, via a UK-based gambling syndicate called MSPP Admin. Benham said he abides ..

September 8, 2023

BetMGM rolls out revamped sports betting app as NFL season kicks off

BetMGM, the joint venture between MGM Resorts International and Entain, has launched an updated version of its sports betting app to coincide with the start of the new NFL season.

The 2023-24 NFL campaign kicked off yesterday (7 September), with the Detroit Lions seeing off the Kansas City Chiefs 21-20. The revamped BetMGM app went live ahead of the game, with users having access to a number of new features.

These include a free-to-enter Survivor Pool, where customers pick a team to win each week of the season. Once a team is selected, they cannot be picked again. The last player standing will win the $100,000 (£80,085/€93,352) jackpot.

Players can also access a Same-Game Parlay+ feature, allowing BetMGM sports betting app users to connect two different same-game parlays into a single bet.

Users travelling across different states where online sports betting is legal can access their BetMGM account. In addition, customers will have access to a range of special offers such as a 50% l..

September 7, 2023

Turnover is vanity, profit is sanity

The NFL is a difficult sport for oddsmakers and sportsbooks to navigate. But along with its headaches and complexities comes the promise of high rewards for operators, writes Simon Trim, launch consultant to 10star.

The weekend that follows the first Monday in September is always a red-letter event for US sportsbooks, as the NFL season makes its annual return.

The NFL season consists of 272 games, as opposed to the 2,430 that comprise the regular Major League Baseball season. But the impact on turnover, and potentially profit, that the NFL has in comparison is vast.

The NFL isn’t just America’s game either. It is a high-tariff sport throughout the global sports betting landscape. For UK sportsbooks, the NFL games held in London across three consecutive weekends in October are huge business drivers.

SIMON TRIM, LAUNCH CONSULTANT TO 10STAR

While the NFL is undoubtedly the main event in terms of generating turnover and revenue, the number of US sportsbooks that have translated this ..

July 25, 2023

NFL suspends Broncos’ Eyioma Uwazurike for betting violations

The National Football League (NFL) has indefinitely suspended Denver Broncos player Eyioma Uwazurike for betting violations.

The NFL confirmed the move in a statement, outlining that Uwazurike had been betting on NFL games during the 2022 season.

However, it was not confirmed which games he was betting on. It was also not confirmed whether his own team took part in these games.

Read the full story on iGB North America

September 8, 2022

AGA expects record 46.6 million Americans to bet on NFL 2022 season

A record 46.6 million American adults are expected to wager on the 2022 NFL season, up 3% on the previous year, according to new research by the American Gaming Association (AGA).

Based on a survey of 2,210 Americans, the AGA forecasted that 18% of the entire US adult population will place at least one bet on the upcoming season, which kicks off on 10 September.

Of those planning to wager, 23 million will bet online, up 18% on the 2021 season, while 10.6 million will place a wager in-person at a retail sportsbook, an increase of 2% on the previous season.

The AGA also noted that as legalisation continues to spread, just 13% of bettors said they will use a bookie, down 2% year-on-year, though bookie usage in states without legalised sports betting will be 50% higher.

“The sustained interest in NFL wagering reflects the growth and continued maturation of legal sports betting across the country,” AGA president and chief executive Bill Miller said. “Consumers clearly want legal sports ..

June 30, 2022

NFL hires first sports betting executive

The NFL, the most popular sports league in the US, has hired David Highhill as vice president, general manager of sports betting; the first executive the league has had dedicated to sports betting.

Highhill will lead the league’s efforts to reduce the effects of gambling-related harm, advance the value of the NFL’s brand and reputation, support fan engagement, as well as improve the value of the NFL’s data and intellectual property.

He has been with the NFL for 10 years, and will move from the corporate strategy group, where he previously led the league’s analytics department.

The NFL already has a number of sports betting partnership agreements, most recently with 888sport, which will be the league’s official sports betting partner in both the UK and Ireland until 2025.

In the US, FOX Bet, BetMGM, PointsBet, and WynnBET were announced as official partners last year, alongside Caesars, FanDuel and DraftKings.

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